Web Analytics Specialist

Job description

The Web Analytics Specialist is responsible for providing data manipulation, analysis and recommendation to optimize the digital eco-system as well as marketing campaigns. The main focus is to analyze website behavior and to share the right insights in order to optimize channel acquisition and conversion. 

He/she is also responsible for the data quality and accuracy of reporting. Working closely with the other departments (marketing, digital & e-commerce), the analyst will need to apply a business narrative to complex data sets during meetings so that stakeholders understand the data and the recommendation. Within this scope, he/she will have to be able to visualize data in simple and useful dashboards through Google Data Studio in order to make data available for all in a simple way.

The Specialist will play a key role in L'Oreal Luxe’s vision of a data driven business. The Analytics Specialist will shape the future of how data can be leverage for better marketing and e-commerce decisions.

KEY JOB ACCOUNTABILITIES

•      Analyze data from Google Analytics to identify correlations, develop insights and recommendations for improving our site performance

•      Manage and maintain monthly reports and dashboards, to share customer behavior and information with project stakeholders

•      Analytics tool maintenance and integration of new feature

•      Support digital & e-commerce teams in diverse digital initiatives

•      Collaborate with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality

•      Responsible for tag management system, spec development and integration

•      Collaborate with CDO team in data driven projects

•      Build vision and manage development of automated reporting suite for Digital and marketing team

REQUIREMENTS

•      Marketing, Finance, IT, Mathematics or related areas of study

•      2+ years of experience working in web analytics or related area

•      Data oriented mind with strong Excel skills

•      Demonstrated ability to prioritize and manage multiple projects

•      Knowledgeable in web analytics and tag management tools (Google Analytics and Google Tag Manager are preferred)

•      Google Analytics Certified Knowledge of SEO principles and experience on SEO tools (Search Console, SEMrush or similar)

•      Knowledgeable of basic coding (Javascript, HTML, XML feed, CSS)

•      Knowledge of SQL language and experience on Google Bigquery

•      Ability to work in a fast-paced environment with quick turn-around

•      Demonstrated history of entrepreneurial web projects