L'Oreal Manager, eCommerce & CRM (ACD)

Job description

Job Title: Manager- eCommerce & CRM

Location: 10 Hudson Yards New York, NY

The eCommerce & CRM Manager will be responsible for eBoutique sales and digital content implementation with a goal of maximizing predefined KPI’s while tracking to budget and expected ROI targets. This position requires a cross-functional player who will partner closely with Marketing, Digital, Finance, Creative, and other internal and external parties. This position will report directly into the Director of eCommerce & CRM, and indirectly to the Go To Consumer Marketing Team Lead.

Specific responsibilities for the role include:

· Sales P&L

o Responsible to deliver eBoutique monthly financial sales objective for brand

o Propose and manage eBoutique fuel budget to hit financial sales objective

o Identify key eBoutique driver opportunities & execute according to approved plan

o Manage and adhere to financial promotional allowance to ensure profitability of the channel

o Manage digital vendor relationships (including vendor setup, accurate SRM digital coding, and invoicing GR)

· Content

o Strategize web needs, brief and deploy all web creative assets for eBoutique

o Research and deliver unique Marketing created SEO optimized copy for eBoutique

o Brief and deliver all eBoutique site updates in support of product launches, campaigns, promotions/animations, and brand requirements in JIRA

o QA and route for brand approval for requested site content updates

o Provide brand digital assets and content to the Skincare.com and Makeup.com corporate team to ensure brand share of voice is represented regularly

· CRM

o Create and manage CRM calendar in accordance to brand themes and priorities

o Provide day-to-day management of CRM Agency

o Load and manage all B2C email marketing creative in Trello according to timeline and provide QA approval to CRM Agency

o Brief and manage all CRM promotional campaigns in JIRA according to timeline and provide QA approval to web merchandiser

o Monitor and optimize CRM KPI’s to improve email inbox placement, open rates, click-thru rates and CRM sales targets

o Responsible for email acquisition campaigns and partnerships to meet predefined database growth and retention goals with the divisional Manager of CRM and Media

o Brief and deliver all assets and custom attributes/feed requirements to web developer and Digital IT via JIRA to obtain an official SOW from 3 rd party agency working closely with the divisional Manager of CRM and Media

o Execute Direct Mail campaigns to activate brand database and drive sales either online or to approved retail partner with the divisional Manager of CRM and Media

o Align with sales admin on a regular cadence to ensure the website Store Locator listings are accurate

· SEM

o Monitor and optimize SEM performance in coordination with SEM Agency for eBoutique and YouTube search if applicable.

o Propose retargeting creative refreshes frequently to align with Marketing initiatives in order to meet performance KPI’s as well as brand campaigns/product launch support

o Perform keyword research and opportunities for non-branded search strategy in addition to executing on brand defined generic term priorities/goals. Marketing to deliver all SEO copy to implement.

o Provide all SERP ad copy direction to SEM Agency after alignment with brand on legal compliance

o Brief SEM agency on all product launches and promotional ad copy to align with CRM/website promotional timelines

o Manage, brief and QA all campaign tracking pixel implementations for accurate KPI measurement and reporting

· SEO

o Establish SEO ranking priorities and exit goals with alignment from brand

o Perform all keyword research via SEO provided tools to identify opportunities and optimization ongoing for eBoutique and YouTube

o Manage SEO agency (if applicable)

o Brief SEO website updates (both technical and consumer copy) in JIRA for merchandiser to update eBoutique

o Ensure all SEO copy is approved by brand and is legally compliant

· Social

o Brief developer in JIRA and manage all OfferPop UGC campaign integrations in partnership with brand Community Manager

o Ensure that the brand Community Manager has correct UTM tagging structure for daily posts and campaigns to accurately captured social attribution results and KPIs in GAP

· GWP/Sampling

o Provide forecast for pre-budget GWP/Sample quantities and eBoutique strategy to Marketing Team

o Work with Marketing to create custom eBoutique GWPs and present opportunities to marketing with proposed forecasting and ROI assumptions

o Manage ongoing eBoutique GWP/Sample inventory and troubleshoot inventory feed issues with allocations/operations team

o Track ROI for GWP and sample programs ongoing to include in website KPI reporting

· Reporting/Analytics

o Provide formal monthly reporting of eBoutique performance and budget trend to brand detailing results and risks/opportunities.

o Attend marketing brand status to represent and speak to eBoutique performance

o Provide all corporate and CMO dashboard reporting metrics ongoing

o Support all digital reporting needs to support GM for MRM’s and or corporate/ international meetings

Requirements :

·  Bachelor’s degree in Digital, Marketing, or similar
·  3+ years of digital experience specializing in D2C sales with large emphasis on CRM and Media
·  Strong analytical and methodical problem-solving skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)
·  A deep understanding of retail-specific promotional activities, including experience in designing campaigns that drive incremental sales in holiday and non-holiday periods
·  Strong interpersonal skills – able to and enjoys working across cross-function to achieve goals
·  A high degree of care for the customer experience and service
·  Strong creative skills – able to and enjoys working with creative teams to provide direction and analyze effectiveness of digital creative assets
·  An exceptional ability to multitask, executing swiftly and accurately
·  Excellent judgment and decision-making ability
·  Strong presentation skills

Candidate must be proficient in the use of the following platforms/tools:

·  Microsoft Office: Advanced Excel, Word, PowerPoint
·  CRM: Exact Target, Return Path, Salesforce
·  eCommerce CMS Platforms: Demandware, GSI, Magento, or similar
·  Analytics: Google Analytics Premium or Web
·  Google Tools: Google Search Console, Adwords Keyword Planner, Webmaster Tools, Google Trends, PageSpeed Insights
·  SEO: BrightEdge, MOZ Toolbar
·  Data Management Platform experience (DMP)
·  Product Information Management Platform experience (PIM)
·  Survey Monkey
·  Project Management Tools: JIRA, TRELLO

Candidate must exhibit expertise in Digital Media campaign design, execution and optimization of the following:

·  Branded and Non-Branded SEM Campaigns
·  Programmatic Media Campaigns (display and video)
·  Google Standard, Dynamic Retargeting, Contextual Targeting
·  YouTube Advertising and Targeting
·  Google Product Listing Ads (PLA’s)
·  Paid Social Media Opportunities

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.