E-KAM

Job description

Oversee the brand's online sales and development of an excellent user experience and customer journey on the web.

- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective.

- Drives relationship with partners (as outlined above) to ensure synergies between the brand's own digital activities and those of the retailers.

- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.

- Works closely with marketing to define the consumer experience and e-merchandising.

- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, and profit optimization).

- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies.

- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy.

- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

- Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands).

KJA:

- Achieve turnover target between 600k$ to 900k$

- Set up a JBP with: Souq, Noon, Sivvi, Boutiquat, Namshi

- Get the right counterparts for our investments

- Have all assortments updated

- Ensure best in class store experience

- Integrate all playbook learnings to our business

IBO:

- Build a partner relationship with the key players

- Gain in commercial agility: shadow well strong commercial profiles

- Balance well between when to negotiate and when to give in

PMO:

- Lead a cross functional team (mkt, supply, finance) that makes ecommerce the priority