Digital Asset Manager

Job description

In L'Oréal, for more than a century, we have devoted our energy, our passion and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.

L'Oréal has set itself the mission of offering all women and men worldwide, the best of cosmetics innovation- in terms of quality, efficacy and safety- by meeting the infinite diversity of beauty needs and desires all over the world.

Our Company is present in 140 countries with more than 89.300 employees and 34 international complementary brands, like L'Oréal Paris,Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Matrix, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay etc.

InL'Oréal Greece, we are a team of more than 600 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service, HR...

Digital Asset Manager / Website specialist for Consumer Product Division

The position reports into Digital Manager of the Consumer Product Division. Digital Asset Manager is responsible for front-end execution of the company websites, and their evolution in alignment with the department's objectives and the company's strategic initiatives for growth & retention.He is the expert on everything around design, site maintenance, website audits, Google Analytics, SEO and User Experience.

The main accountabilities of this position are the following:

·  To overlook the day-to-day operation, optimize and update the L'Oréal websites with a KPI mindset
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Update the website / APPs: create new product information sheets, designer parts, reference articles, images, videos etc.

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Develop new functionality to make the website / APPs more user-friendly, improve the browsing experience, ergonomics, navigation, UX/UI etc.

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Optimize natural listing for the site through page coding, SEO etc.

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Improve the website performance: track data, recommend action plans, etc.

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Watch for and identify existing and new relevant website modules in line with brands' communication objectives

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Work closely with internal and external content managers, editors, designers, developers, to ensure sites are up to date and align with the brand strategy

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Responsible for complete localization of international websites

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Ongoing updating of the websites with product information and editorial content

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Work closely with Marketing, PR and Commercial Teams in order to increase traffic and engagement

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Work closely and co-ordinate International Digital Teams and Media Agencies in order to increase traffic and engagement

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Set KPI benchmarks for all channels from analytics and competitive analysis

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Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities

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Owned platforms excellence (tagging, SEO, branding, UI)

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Oversee the implementation of CRM strategy and data management

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Support E-Commerce by providing adapted content and ensuring the best asset management

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Reporting in a regular basis in order to provide insights to internal teams

What key skills are L'Oréal looking for?

·  Proven track record
· 
Winning spirit

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Problem solving ability

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Excellent communication and influencing

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Experience within multinational environment will be considered an asset

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Co-ordinate and lead the respective teams and agencies

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Maintains integrity of entire product catalogue

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Facilitate the uploading and downloading of digital assets and product information (launch and re-launch)

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Assist with documenting processes and procedures

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Interact & work closely with internal teams to ensure adoption

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Support critical and time sensitive requests, enforces deadlines and on-time delivery

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Communicates with teams to ensure content accuracy, consistency in form and best quality for delivery

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Sitecore CMS proven experience will be considered an important asset

Job Requirements :

· 
Bachelor's Degree in computer science, digital marketing or a related field

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2-3 years of proven experience

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Understanding of collect/package assets (i.e., fonts, images)

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General knowledge of photography, illustration, audio, and video software

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Good general knowledge of Microsoft Office as well as Microsoft Excel and Photoshop

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Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required

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Ability to interface with all levels of management and a wide spectrum of support personnel

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Ability to develop and maintain good working relationships with internal partners and vendors

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Advanced Knowledge of HTML, XHTML, CSS design, Sitecore, CRM platforms, support Ticketing platforms, search engine optimization and Google Analytics

Join the most exciting team & apply now!