Assistant Manager, Social Media – Maybelline NY

Job description

Assistant Manager, Social Media – Maybelline NY

Primary Roles and responsibilities:

·  Serve as the Community Manager across Facebook, Pinterest, Instagram, YouTube & Twitter by posting content and reactively and proactively engaging with fans, followers and consumers in a timely manner
·  Uphold the brand image by following persona guidelines for tone, while guiding the L’Oreal Customer Care Center team for customer service engagement needs
·  Act as the social copywriter for organic + paid social content for the aforementioned social channels – you will be the voice of the brand!
·  Work closely with Social Strategist on the following:
·  Monthly analytics and consumer reports
·  Ad hoc social listening asks covering all owned and top competitor channels
·  Manage curation of UGC onto site and email through Olapic and ensure UGC displays on site
·  Stay current on new social media platforms, tools and best practices with the confidence to present important developments to the internal team
·  Assist in content ideation based on rising and declining trends in products and beauty looks, search trends, etc.
·  Create content briefs for social campaigns

Secondary Roles and responsibilities:

·  Support Social Media Manager on the following:
·  Management support for in-house content shoots (assisting in sourcing product, call sheet, etc.)
·  Management support for live streaming channels
·  Work with Brand Comms on social influencer activations (i.e. Social Natives)

Qualifications:

·  At least 2-3 years of social media experience at a digital/social media agency or publication (with an emphasis on lifestyle, beauty and/or fashion brands)
·  Exceptional writing skills with a go-getter attitude to engage with consumers and influencers with the utmost positivity
·  Extraordinary collaborative team spirit and clear communicator with internal teams (Digital, Brand Comms, Marketing, Global Team Counterparts, CMO)
·  Excellent attention to detail and ability to muti-task
·  Ability to navigate complex team matrix
·  Superior Project Management Skills – you constantly have innovative ideas for how to make a situation or plan more efficient and successful
·  Professional communication skills to work closely with internal teams and agency partners
·  Experience reporting and analyzing social media KPI’s with familiarity of Spredfast, RivalIQ, NetBase and/or similar tools
·  Always signing up for newest social networks and discovering ways to engage in new channels and create timely, relevant content

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.