market insights analyst
Madrid, SPAIN IT development
Job description
Do you want to join the CMI team?
We are looking for a person to drive and implement the MARKET INSIGHTS action plan by providing high-quality deliverables into the growth strategy of the business.
Responsabilities:
- Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief;
- Buyer / retailer analysis;
- Purchase patterns;
- Management of tools like Kantar;
- Use and develop appropriate methods (including social listening) to answer hypothesis of the brief. Plan and carry out studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth), collect 360 data and always guarantee reliability and quality of data (process and content);
- Drives, collects and analyses data: brand, product experiences, market & shopper;
- Contribute to data intelligence with stakeholders and develop data and tools software expertise;
- Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/ innovation and socio-economic data in internal decision making;
- Integrates social insights data;
- Drive and challenge agencies on external studies and guarantee application and compliance to Group methods and standards. Create and maintain constructive relationships with the agencies;
- Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods;
- Present and communicate in a synthetic way in order to help the team make the best decision.
- Monitor the budget in scope.
Skills :
· Consumer research innovator;
· Guides and challenges business needs into a brief;
· Adopts relevant leading-edge tools including digital;
· identifies, selects and challenges new and existing external partners;
· Leads research projects until results integration data integrator;
· Is future oriented & detects new trends;
· Is statistics;
· Summarizes and leverages 360 data;
· Transforms insights into business opportunities;
· Develops and implements a CMI vision for the future.
","title":"Market Insights Analyst","datePosted":"2019-09-26T06:33:56.840Z","occupationalCategory":"Marketing","@context":"http://schema.org"} Market Insights Analyst in Madrid (Madrid) | Marketing at l'oreal .aurelia-hide { display:none !important; } L'Oréal | Job Description
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· /* Responsabilities:
- Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief;
- Buyer / retailer analysis;
- Purchase patterns;
- Management of tools like Kantar;
- Use and develop appropriate methods (including social listening) to answer hypothesis of the brief. Plan and carry out studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth), collect 360 data and always guarantee reliability and quality of data (process and content);
- Drives, collects and analyses data: brand, product experiences, market & shopper;
- Contribute to data intelligence with stakeholders and develop data and tools software expertise;
- Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/ innovation and socio-economic data in internal decision making;
- Integrates social insights data;
- Drive and challenge agencies on external studies and guarantee application and compliance to Group methods and standards. Create and maintain constructive relationships with the agencies;
- Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods;
- Present and communicate in a synthetic way in order to help the team make the best decision.
- Monitor the budget in scope.
Skills :
· Consumer research innovator;
· Guides and challenges business needs into a brief;
· Adopts relevant leading-edge tools including digital;
· identifies, selects and challenges new and existing external partners;
· Leads research projects until results integration data integrator;
· Is future oriented & detects new trends;
· Is statistics;
· Summarizes and leverages 360 data;
· Transforms insights into business opportunities;
· Develops and implements a CMI vision for the future.
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","jobVisibility":["external"],"applyUrl":"//career.loreal.com/careers/login?jobId=75060","ml_filtered_Skills":null,"location":"Madrid (Madrid)","cityCountry":"Spain","ml_job_parser":null,"mapQueryLocation":"Madrid (Madrid)","category":"Marketing","ml_Description":"Do you want to join the CMI team . We are looking for a person to drive and implement the MARKET INSIGHTS action plan by providing high-quality deliverables into the growth strategy of the business . Responsabilities - Propose and formalize the framework of projects of studies objectives, timing, human and material resources and take part in the brief - Buyer / retailer analysis - Purchase patterns - Management of tools like Kantar - Use and develop appropriate methods including social listening to answer hypothesis of the brief. Plan and carry out studies Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth , collect 360 data and always guarantee reliability and quality of data process and content - Drives, collects and analyses data . brand, product experiences, market & shopper - Contribute to data intelligence with stakeholders and develop data and tools software expertise - Analyze results and translate data into meaningful consumer and market insights integrating new trends, prospective/ innovation and socio-economic data in internal decision making - Integrates social insights data - Drive and challenge agencies on external studies and guarantee application and compliance to Group methods and standards. Create and maintain constructive relationships with the agencies - Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods - Present and communicate in a synthetic way in order to help the team make the best decision - Monitor the budget in scope . Skills . Consumer research innovator . Guides and challenges business needs into a brief . Adopts relevant leading-edge tools including digital . identifies, selects and challenges new and existing external partners . Leads research projects until results integration data integrator . Is future oriented & detects new trends . Is statistics . Summarizes and leverages 360 data . Transforms insights into business opportunities . Develops and implements a CMI vision for the future .