[L'Oreal Korea] Biotherm Product Manager and CRM Specialist

Job description

Luxe Division_Biotherm_Product Manager & CRM Specialist

[JOB SUMMARY] 
Orchestrate the CRM, animation, launch, and push the growth of pillar products with well understanding of market and consumer expertise to contribute to growth for the brand and the consumer relationship.

[CORE WORK ACTIVITIES] 
1. Product Management (60%) 

·  Collect and analyses consumer and market insights and competition strategies to make recommendations to management 
·  Implement new launches, maintain growth in pillar products, and animate core catalog 
·  Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
·  Adapt communication material (imagery, digital, point of sale).
·  Trade marketing planning and execution under the strategy and collaborated with the retail team. 
·  Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build a broader business strategy
·  Make recommendations to management on the category based on own expertise of the consumer, market, and competitors (launch analysis, strategic memo, etc.) 
·  Ensure sales forecast accuracy for finished good and sample, tester, etc with promotion execution
·  Effectively prepare clear messages for senior management

2. CRM Management (40%) 

·  Communication with CRM agency and work closely with CRM agency to extract customer insights and design short-term/ long-term CRM programs. 
·  As an owner of SIEBEL program, update monthly customer data (recruitment, active customers, etc)
·  Support and execute monthly CRM activities (MMS, LMS) and recap results 
·  Plan and execute CRM program including VIP Program (Point Gift, Forecast, etc)
·  Manage PPP related to CRM activities (Point Gift/ CRM program/ MMS/ LMS/ sampling etc)

[REQUIREMENTS]

·  University graduate
·  2~4 years of experience
·  More than 1 year of product management / CRM or related experience and the cosmetic industry.  
·  Strong project (IMC/360/Digital/Retail/CRM) management/drive with entrepreneurship
·  Prefer CRM / Trade marketing experience 
·  Fluent in both Korean and English
·  Proficient with Microsoft Excel, PT, Video editing, Short filming