CMI Manager - Consumer & Market Insights Team

Job description

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

CMI Manager I Skincare, Cosmetics, Sun & Fragrance
CMI (Consumer & Market Insights) Team

CMI is using technology and data to drive insights to the business, providing in-depth knowledge of consumers.CMI mission is to drive Consumer Centricity, puttinginsight at the heart of decision planning.

Especially, CMI’s role is to:

•Lead the market and consumer intelligence strategy in the country (market and consumer intelligence, assessment of opportunities, consumer insight, methodological innovations, etc.)
•Provide analysis and recommendations to ensure proper consideration of the consumer into the group/division/brand/category’s growth strategy
•Lead the collection and systematic analysis of country market data (panels, socio-economy, culture, demography, etc.), ensuring information quality and accuracy
•Analyze the evolution of the markets, the sector, the categories and the competition’s activities, to inform the country business strategy
•Organize an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities
•Define development recommendations to guide senior management, local teams, Zone and DMI teams

CMI sits within the Chief Marketing Office (CMO) Team in the Corporate Division of L'Oréal UKI. The CMO is made up of 4 teams (CMI, Customer Care, Media, Digital) who support the business and drive the Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.

YOU WILL...

Contribute to L’Oréal UKI growth by providing in-depth market understanding through on-going and ad-hoc analysis.

 

The role will be concentrated on 3 pillars:

Primary research projects: Project management across a range of different primary research projects/methodologies from set-up through landing results, working with stakeholders our partner agencies, inputting into research design including approach, questionnaire/ discussion guide design and final output, acting as the research expert internally

360 data analysis: Gathering relevant information from a wide range of sources (social listening, continuous data sources including Kantar Worldpanel and Nielsen, qualitative and quantitative data, desk research etc.) to build meaningful insights and recommendations

Collaboration and communication:Communicating and working with our brands/ stakeholders, being a passionate voice of the consumer, updating them on trends, competitors and opportunities; building relationships with your stakeholders to understand their research needs and work alongside them to embed your insight recommendations, respond to category and brand priorities

Key elements to your role:

•Develop a deep understanding of the industry, market and categories
•Acting as the voice of the consumer in your day to day role
•Work with key research agencies to deliver results
•Be part of the CMO team who you will work with on a daily basis
•Know our brands and your stakeholders to preempt their research needs
•Produce deliverables in an accurate and timely manner
•Analyse multiple sets of data, extract real insight, and create outputs that help inform the business about consumer and category dynamics and competitive activity
•Communicate effectively across the business to embed market knowledge
•Be able to stand for absolute objectivity

YOU ARE...

Organised:You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required and get things done, you canmanage multiple projects

Into numeracy: You are good with numbers and can read and manipulate databases

Proactive: You are confident building relationships with teams and stakeholders and proactively upskill them on consumer insight

Accurate:You have the ability to work to a high degree of accuracy and meet deadlines, you haveexcellent attention to detail

Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.

Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.

Only Human:We all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.

Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.

YOU HAVE...

•A minimum of 3 years experience in market research, ideally some agency-side training
•A sound understanding of qualitative and quantitative research methodologies (incl. e-listening)
•Comfortable managing large, complex sets of data
•Strong organisational skills & attention to detail
•Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
•Ability to work in an ever changing & demanding environment, ableto act quickly and juggle multiple priorities
•Willingness to spend time getting to know our brands and stakeholders
•Literacy, you will be writing reports and creating insight-led presentations which require a high standard of written English
•Ability to deliver projects to quality and time
•Confidence to take initiative, to suggest new ideas andto express views based on evidence
•Bonus:Familiarity with Nielsen, NPD, Kantar and/or IRI data