Campaign Developer (Adobe) , Global Digital Marketing

Job description

You've got big plans. We have opportunities to match, and we're committed to empowering you to become a better you, no matter what you do.

When you join KPMG you'll be one of over 207,000 professionals providing audit, tax, advisory and business enablement services across 153 countries.

With the support to do things differently, grow personally and professionally and bring your whole self to work, there's no limit to the impact you can make. Let's do this.

About KPMG International and the Global Resource Centre

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 153 countries and territories and have 207,000 people working in member firms around the world and with FY18 revenues at more than US$28.96 B. KPMG International, a matrix organization, works at the global level and sets strategy, ensures global consistency and provides expertise to support member firms in the achievement of their business and Employer of Choice objectives. Many of the resources to support member firms, within KPMG International have been centralized with the Global Resource Centre (GRC) in Toronto.The GRC provides Global Marketing & Communications, Learning & Development, Procurement, Risk, Finance and IT.

In 2018 Global Digital Marketing started to create an ambitious strategy to advance the digital maturity of KPMG Global Marketing and member firms, and to drive relevance and engagement for the brand in the face of a rapidly changing B2B buyer journey. The FY18 - FY20 Global Digital Marketing Strategy was anchored by customer journeys and client experience. It informed priority initiatives and capability enhancements to ensure the platform was meeting the growing needs of the KPMG target audiences and member firms marketing teams around the world. Particular emphasis was placed on a) Personalization, b) data-lead optimization, c) broadening reach by employee advocacy programs and d) marketing automation to power an always-on integrated digital ecosystem.

Overview of the opportunity:
The Digital Marketing Developer will work collaboratively across various teams, supporting digital activity, using best in class tools to ensure success across web development and campaign delivery. You will have the opportunity to work with development, deployment and other areas to create new solutions using Adobe Campaign, or othermarketing automation tools. This is an exciting time to be working with the KPMG Global Marketing Technology team as we are investing in leading edge technologies and the best people along with our ambitious growth plans and a demand from the business for professional marketing that makes a difference at the firm.
What you will do:

Key Responsibilities:

·  Stakeholder management: proven track record of having established successful business relationships with users and stakeholders, while utilizing your expert knowledge of digital best-practices, technologies and tools
·  Training: developing and training users to an expert standard on Adobe Campaign and other relevant technologies that drive marketing automation
·  Reporting: providing high quality management information, including ROI, on the performance of marketing activities and program from a digital standpoint
·  Develop front-end of web applications, web forms and the HTML for the campaigns and develop and direct the team that builds journeys using Adobe Marketing Cloud
·  Collaborate with team members working on campaign objectives and strategy, with a focus on users retention
·  Leverage analytics to refine and improve effective outreach
·  Oversee the design, implementation, and tracking results of marketing campaigns
·  Participate in content editorial meetings and processes Key requirements:
·  Experience in Adobe Campaign, Adobe Experience Manager, and Adobe Analytics. Demonstrable experience of Adobe Campaign (or similar tool) is required
·  Familiarity with CRM platforms
·  HTML and JavaScript frameworks knowledge is a must
·  Fluency in data privacy requirements, GDPR and other jurisdiction mandates
·  Knowledge of CMS platforms, and how to implement such requirements in line with other KPMG technologies
·  Some experience of working across complex or matrixed organizations. Professional services experience would be an asset
·  Analytical experience: strong commercial awareness with the ability to translate comprehensive post campaign evaluation analysis into actionable insight and present findings/implications to a non-technical audience
·  Good working knowledge of other Adobe packages (including Photoshop)
·  Passionate about the client experience
·  Ability to build co-operative relationships and foster an environment where everyone's opinion is valued
·  Team player who can see how CRM including Campaign Management operates within broader (client retention and acquisition) strategies of KPMG
·  Drive and commitment to deliver a high quality service to internal stakeholders
·  Strong verbal and written communication skills
What you bring to the role:

·  HTML 5 knowledge
·  Experience on JavaScript and JavaScript frameworks (VUEJS, React or Angular). As well as fluent on JQuery
·  Experience on using build tools like Grunt, WebPack, others
·  Experience with frameworks to unit test JavaScript
·  Strong experience in Adobe Campaign, Adobe Experience Manager, and Adobe Analytics.
·  Demonstrable experience of Adobe Campaign is a must
·  Strong in data analytics, benchmarking and data visualization
·  Familiarity with CRM platforms
·  Fluency in data privacy requirements, GDPR and other jurisdictions mandatesKnowledge of CMS platforms, and how to implement these in line with other KPMG technologies
Keys to your success

·  Minimum of 5 years of work experience as a FrontEnd developer
·  Minimum of 3 years of work experience as a full-stack for web-stack projects
·  Minimum of 3 years of work experience in the management of digital marketing channels such as email marketing to build demand and brand reputation
·  2+ years of experience with Adobe Campaign and Adobe Experience Manager. Hands-on experience with Adobe Analytics
·  Experience measuring effectiveness of content and campaigns
·  Excellent writing and communication skills, with an ability to grasp campaign objectives and translate into actionable marketing automation strategy
·  Extensive project management and digital marketing experience
·  Proven track record in a client service or customer service role
·  Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
·  Ability to understand and apply brand, risk and technology guidelines
·  Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world. Willingness to travel internationally as required - this would be limited
·  Ability to work flexible hours as required - connecting and collaborating with colleagues in different time zones
·  Confident and assertive with excellent influencing and persuasion skills
·  Proven ability to create, engage and maintain a strong professional network to achieve corporate goals
·  Demonstrated experience in collaborating with senior management
·  Preferred: professional services with an understanding of our business model and partnership culture
Learn more about where a career at KPMG can take you.
Location Toronto, ON ,Our Values, The KPMG Way
We lead by example | We work together | We respect the individual
We seek the facts and provide insight | We are open and honest in our communication
We are committed to our communities | Above all, we act with integrity

KPMG is an equal opportunity employer and values diversity in its workforce. KPMG encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. Any assessment and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If you require a disability-related accommodation in order to participate in the recruitment process , please contact the HR Shared Service Centre by email atcafmcdnhrsthotline@kpmg.ca or by phone at 416-777-8002 or toll free 1-888-466-4778 (Option 1). KPMG will consult with all applicants with disabilities who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.
Category Marketing,Industry Not Applicable