Conference Marketing Manager

Job description

Kisaco Research is looking for a bright, proactive, creative and savvy event marketer to join the team for a dynamic permanent role in London. This Conference Marketing Manager will help grow our brand presence through lead generation, delegate acquisition and associated marketing activity across our portfolio.

The Marketing Manager has a strong grasp of event marketing fundamentals, lead generation and digital marketing. They are looking to stretch their entrepreneurial and leadership side and take responsibility for sourcing relevant data, creating great sustainable media partnerships and growing business communities associated with our brands across the world.

In a small team, this person will be hands on, enthusiastic, ambitious, adaptable and flexible with strong work ethic In addition, the Marketing Manager will be responsible for developing the event marketing strategy and providing end-to-end management of all marketing campaigns within the strategy, partnership campaigns, utilizing effective online communications to integrate with other marketing programs to extend and support the overall Kisaco Research brand experience.

Strong interpersonal skills, a positive and proactive attitude, and the ability to keep up in a fast-paced environment are needed with a background in copywriting, digital marketing, social media engagement, media partnerships, online editorial - all combined to create a positive customer online experience. Primary Responsibilities:

• This position reports to the COO/CMO

• Event Marketing and Brand Campaigns - Developing and delivering cohesive marketing campaigns that achieve targeted delegate number

• Lead Generation - Building and researching a relevant lead database through partnerships and sourcing; creating dynamic campaigns to attract and begin conversations with potential members and clients

• Event Budget Management - Managing the marketing budget for assigned events

• Media Partnership Sourcing and Management - continually source and maintain positive relations with partners for innovative ways to increase measurable value for the business

• Site management / SEO/PPC and SEM - monitor and continually improve organic and paid search results in order to increase web traffic, plus overall event site management (content and design) • Database Management - Manage the opt-in database

• Event and Event Site analytics - manage all event weekly trackers, site analytics and closely measure performance of activity, promotions and usability.

• Cross department collaboration - works closely with production and sales teams, plus external web developers, designers and other external teams

• Copywriting and Content - creates dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers and online elements are continually evaluated, updated and enhanced, creates and executes strategic media/content partnerships for site stickiness

• Social Media and Community - Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content Qualifications:

• English Fluency; Can work in the UK

• Bachelor’s level education or equivalent, plus experience in digital marketing strategies

• Highly organized, process- and revenue-drive with strong attention to detail

• Experience with email marketing platforms and social network platforms would be beneficial

• Confidence and strong negotiation skills

• Strong understanding of Internet best practices and standards

• Working knowledge of web interface design, multimedia and design tools (Dreamweaver, Fireworks, basic HTML, etc)

• Advanced knowledge of Excel, Microsoft Word and PowerPoint

• Excellent copywriting and editing skills

• Proven ability in the creation of quality web campaigns

• Understanding of Web 2.0 environment and evolving Web tools used to improve online presence and marketing efforts

Who we are: Kisaco Research is an international conference company with a global portfolio across digital, gaming, transport and pharmaceutical sectors looking for a Marketing Manager to lead and manage delegate acquisition and associated marketing activity across our portfolio. We’re on a mission to build a high quality global series of conferences that we and our clients feel proud to be involved with and we’re looking for a confident, capable marketing manager looking for a stretch.

Salary: £28k - £33k per annum plus uncapped commission. Occasional travel to events is required