SAINT LAURENT - Retail Director

Job description

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio- cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

MISSION

A BUSINESS DEVELOPER

·  Drive the Change
·  Analyse sales figures and forecast future sales (set annual targets and follow up performance)
·  Analyse and figure out trends to facilitate planning
·  Deploy the Retail Excellence Culture at Store Level
·  Implement the Store Business Plan for each Store (process and KPI’s)
·  Implement action plans to achieve sales target and P&L
·  Drive changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market
·  Deal with sales, as and when required
·  Evaluate Market opportunities and assure the project Management of New Stores Opening/ Deal with Department Stores
·  Communicate high quality and relevant feedbacks and report to HQ

A BRAND PROMOTER

·  Promote the culture of the brand internally and externally
·  Ensure store atmosphere upholds brand image
·  Build a network of people who have an impact on local and international
·  Luxury business to develop customers’ loyalty (especially with VIC
·  Assure the deployment of SL CRM and Clienteling approach at Store Level
·  Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
·  Assure the handling to customer complaints and comments

A TALENT LEADER AND DEVELOPER

·  Align constantly the Store Management team about Vision and Goals
·  Manage and motivate the team to increase sales and ensure efficiency
·  Identify, attract, recruit, develop and retain talents
·  Create development plans for Management and Sales Staff
·  Coach the Management Team of the Store (Store Director, Assistant Store Director, Operations Manager)
·  Deal with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development
·  Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues

A PROCESS MANAGER

·  Ensure the deployment of all the HQs guidelines, rules, processes
·  Align the HO Departments, schedule and follow up the new store openings/relocation/renovation
·  Ensure alignment of HO Departments versus Stores and challenge versus Store Business strategy, goals, priorities (Store Business Plan)
·  Ensure that all the processes are in compliance with legal, safety, internal requirements, sustainability, HR
·  Ensure standards for quality, customer service and health and safety are met
·  Challenge current processes to ensure efficiency and effectiveness with a continuous improvement approach
·  Guarantee the optimal Stock Organization (Product, process, people) consistent with the Business Goals
·  Monitor and provide feedback to HO on the discount policy and deployment

STORE OPENINGS

1> INPUTS

·  Design brief
·  Propose the budget of the store, based on the local market to the local f. controller
·  Contribute to the product programming according to customer needs
·  Provide input on the zoning
·  Give input to CRM & marketing/press action plan

2> PROJECT MANAGEMENT VERSUS:

·  To align and coordinate HO Departments in order to ensure a smooth understanding of the project and a smooth opening
·  To schedule a planning/timing and share it with all the departments
·  Provide consistent feedbacks to the local Presidents on the status
·  To hire and train the whole team

COUNTERPARTS

·   LEGAL
·   STORE PLANNING
·   OPERATIONS
·   FACILITIES
·   INVENTORY CONTROL
·   MIS
·   MARKETING
·   CRM
·   VM
·   HR

3> CONSISTENCY & FEEDBACK

Upon the handover by the store planning:

·  Ensure the proper allocation of the store elements
·  Apply the relevant guidelines
·  Guarantee the image (front line & Back office)
·  Provide consistent feedback to the HO, in order to realign the actions based on the customers and store staff insights on below topics:
·  Zoning
·  Products
·  Visual
·  Accommodation of the Back office
·  Internal procedure and process

·  Full time
·  Asie
·  Japan