QEELIN_International CRM Solution Manager

Job description

Job Family Group Description - Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description - Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends. Speciality Description - CRM Data: Understands the tastes and preferences of our clients to provide a stellar customer experience. Analyzes client data to most effectively tailor marketing campaigns and to create a bond that maintains customer loyalty and brand loyalty.

Key Responsibilities

1. Data Governance & System Build (The Foundation)

·  Data Cleansing & Structuring: Take ownership of our historical data. You will perform the heavy lifting to clean, de-duplicate, and standardize data to create a "Single Source of Truth."
·  Technical Configuration: Hands-on configuration of the CRM system (fields, workflows, user permissions). You will ensure the system is built logically to support business needs.
·  Data Integration: Work with IT Teams to ensure seamless data flow between the CRM, POS (Retail), and E-commerce platforms, ensuring no customer interaction is lost.

2. Business Insights & Analytics (The Value Add)

·  Customer Behavior Analysis: Move beyond basic reporting. Analyze complex customer behaviors (e.g., cross-channel shopping patterns, churn risk, product affinity) to identify opportunities.
·  Empowering Commercial Strategy: Provide the Retail/E-commerce/WS teams with segmented data lists and insights to drive their daily workflows.
·             。Example: "Here is a list of 50 VIPs who haven't purchased in 6 months but viewed our new collection online—please contact them."
·  Performance Reporting: Design and automate dashboards that track KPIs (Retention Rate, CLV, Sell-through) so the leadership team has real-time visibility into performance.
·  3. Operational Execution & Support
·  Bridging the Gap: Translate commercial needs into technical requirements. When the Retail team says "We need to sell more," you translate that into a specific CRM workflow or target audience filter.
·  User Adoption: Demonstrate the value of data to the floor staff. By providing them with high-quality leads and useful client info, you will naturally earn their buy-in and trust.

·  Full time
·  Asie
·  Mainland China