BOTTEGA VENETA - Head of Digital Marketing

Job description

About us Bottega Veneta ‒ Inspiring individuality with innovative craftsmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic. Job Family Group Description - Communication & Marketing: Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description -Marketing & Communication Management / Generalist: Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

·  Develop & implement China’s Digital & Social Marketing strategy & plan in line with Global Brand vision.
·  Lead and drive the digital/social strategies and the operations of Bottega Veneta China’s owned social platforms (OA).
·  Set clear annual objectives & annual digital/social KPIs for each Brand OA platform & media and ensure weekly monitoring and report.
·  Establish annual social marketing content plan & calendar that achieves KPIs and social SOV.
·  Explore and be up to date with latest online behavior & insights, social trends & new social platforms to identify strategic digital/social opportunities for Bottega Veneta China.
·  Analyze market intelligence (technology / competitors).
·  Monitor competitors’ monthly social digital activities. Provide competitive analysis and suggested action plan.
·  Collaborate closely with global integrated marketing stakeholders and implement digital /social strategies in compliance with global direction and maximize the impact of digital/social communications in relation to marketing and new digital media;
·  Develop, implement and manage digital marketing campaigns & events to promote brand awareness, image and a consistent messaging across the digital space and to maximize business potential;
·  Establish, lead and execute digital campaign briefs with clear KPIs and follow up.
·  Work together with Global Integrated Marketing team on each campaign action plans, implementation and measurement.
·  Responsible in leading social influencers programme. Build strong & solid relationships, connection, and communication with digital publishers; Content Creators (KOL & KOC) to maximize brand, product and event exposures & amplification.
·  Ensure product features, topics/angles and brand story in communications are in-line with Bottega Veneta brand tonality, all visibility and Word of Month for the brand is optimized.
·  Manage and control all digital/social agency, production & advertising budgets.
·  Work with agency to provide weekly OA platform performance and quarterly / mid-year / yearly media competition review, Market research and evaluate investment result
·  Conduct digital marketing proposal, recaps and reports;
·  Provide creative brief, copywriting and track media performance for analysis;
·  Digital Marketing related training and sharing:
·  Act as a point of coordination for digital training to enable the China organization to acquire necessary skills and knowledge.
·  Keep up-to-date with current developments and trends in digital capabilities and industry knowledge.
·  Facilitate knowledge sharing within China organization, to and from other regions of the world.
·  Present digital marketing solutions to all levels of an organization and add credibility to digital sales opportunities.

·  Supervise Digital Agencies, Advertising Agency and conduct monthly Report, Media Report, Competitors’ report
·  Perform as a liaison among brand, agency and media.
·  Monitor budget control.
·  Conduct Monthly Social Digital Marketing Calendar, and Budget Presentation.
·  Team Management & Leadership
·  Lead, monitor, motivate and coach the marketing force to ensure the functional objectives are achieved.
·  Grow, nurture and guide the digital marketing team members to excel into their next career path.
·  Other related ad-hoc projects and tasks.

·  Full time
·  Asie
·  Mainland China