Marketing Manager - Mass Market

Job description

Job Description

Requisition ID: 1805676107W

Janssen, the pharmaceutical division of Johnson & Johnson, is dedicated to addressing and solving some of the most important unmet medical needs of our time in India, in oncology, immunology, neurosciences & analgesia, dermatology, infectious diseases and metabolic diseases in India. Driven by a strong commitment to the health and well-being of patients, Janssen India brings innovative products, services and solutions to people throughout the world. Janssen recognizes the impact of serious conditions on people’s lives, and aims to empower people through disease awareness, education and access to quality care in six therapeutic areas.

Job Title (India Specific): Marketing Manager

Role Type: Manager
Division: Mass Market

Reports to: Franchise Head

Location: Mumbai

Territory Covered: All India

Position Summary: Responsible for formulating and implementing marketing strategy in line with Long term business plan. People manager position, working in close coordination with sales teams and cross functional teams to drive franchise growth strategy.

Job Responsibilities
·  Formulate and drive long & short term comprehensive India Pain segment strategy to achieve our growth aspirations.
·  Successfully plan and launch Brand extensions aligned to Long term strategy.
·  Establish and strengthen key customer and strategic partnerships for market development. Identify and create a network of KOLs and engage with them to build strategic relationships to drive brand objectives.
·  Drive innovative/relevant marketing campaigns and enhancement of sales communication materials
·  Design and communicate winning marketing communications to drive brand outcomes.
·  Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.
·  Shape & deliver market expansion strategies that target market access and KOL awareness.
·  Lead portfolio shaping and management which includes prioritization, resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.
·  Manage team member performance and ensure delivery of results

Competencies:
Focus Competencies:
·  Integrity & Credo-based Actions
·  Collaboration & Teaming
·  Results & Performance Driven
·  Sense of Urgency
·  Big Picture Orientation
·  Intellectual Curiosity
Functional/Leadership Skills & Competencies:
·  Ability to develop brand strategies and execute marketing plans
·  Ability to design and deploy brand communications
·  Market analysis and portfolio management skills
·  Brand Management and Product Life Cycle Management
·  Leveraging market research and market insights


External key customers: Health Care Professionals, Scientific Associations, Channel Partners.

Internal key customers: Sales Team, Cross functional teams-Regulatory, Compliance, Market Research, Medical.

Desired profile

Qualifications

Minimum requirements
·  Minimum 8-10 years of Marketing Experience with 2- 3 years of experience in independently managing a large brand.
·  People management experience is desirable, not mandatory.
·  Demonstrated experience in launching and building new brands. Demonstrated orientation in shaping and implementing innovative brand solutions.
·  MBA / Diploma in Marketing management from a premier institute.
Primary Location
India-Maharashtra-Greater Mumbai
Organization
Johnson & Johnson Private Limited (8080)
Job Function
Product Management
Requisition ID
1805676107W