Brand Manager - Healthcare Professional - Johnsons Baby Job

Job description

Brand Manager
- Healthcare Professional
- Johnsons Baby-1500050813WDescriptionTake the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including Johnson’s®, Neutrogena®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®. We have achieved consistent growth and our breakthrough plans for the future make this a great place to further your career.
Position Title: Brand Manager Professional Marketing – Johnsons BabyLocation: Maidenhead, UKClosing Date: 6th November 2015Position Summary:We have an excellent opportunity for a Brand Manager ( BM ) to join the Johnson and Johnson Family covering the Johnsons Baby category.
You will be responsible for the following key areas:
- Aligned to the Global and European strategy, implement the UK (1-3yrs) professional marketing strategy for the Johnsons Baby portfolio of brands to drive HCP recommendation to support the growth in sales and market share of the brands
- This position requires an understanding of the different products and usage occasions where the Johnson Baby portfolio of brands can be influenced or recommended by a Healthcare Professional.
- The marketing activities will include those associated with supporting all aspects of the marketing mix including salesforce campaigns, targeted media, digital, PR, KOL development, seminars and speaker meetings plus input into use of resources, policy and environmental campaigns.
- Working closely with and support the Senior Brand Manager to ensure effective implementation of the brand and sector marketing strategies. The candidate must have strong interpersonal skills to ensure ‘buy-in’ and commitment from both marketing and the wider cross-functional brand team.
Main duties and responsibilities:
- Contribute to and interpret brand strategy and execute with excellence
- Attend and contribute to relevant brand team meetings and business planning
- Build and support the creation of innovative and effective campaigns to grow market share through HCP recommendation sector within the UK
- Including medical approval of materials through Zinc (as appropriate)
- Support the development of key product formats / sizes / claims for Healthcare sector and associate NPD launches
- To lead the generation of materials and messages to HCPs to grow market share through recommendation
- Support with development, approval and distribution marketing materials and engagement tools
- To manage and control allocated promotional budget for professional activity
- Own, develop and monitor the professional media activity
- Understand and be a champion for HCC within the marketing team and ensure speaker contracts are managed and maintained.
- Support the implementation of the national conference/symposium plan
- Manage external agency relationships and ensure work is delivered on time and within budget.
QualificationsEducation and Qualifications:
- Degree or equivalent. High levels of intellectual capacity and curiosity.
- Commercial understanding.
- Extensive OTC marketing experience is mandatory and selling experience preferred
- Can do attitude, with ability to influence and work in a collaborative way
- Proven implementation ability
- Analytical use of data
- Ability to interpret clinical studies/data and link to commercial opportunities
- Proactive and results driven – brings new ideas to the table
- Good Interpersonal skills, able to influence management and other senior stakeholdersWhat type of mark will you make? Your unique talents and perspective can make a vital contribution to innovative products that improve the lives of people everywhere. Career opportunities within Johnson & Johnson companies may provide you with an ideal setting to build your experience; express your passion and touch the world.
If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.
We respectfully request Government Officials to identify themselves as such on application; for the purposes of the Foreign Corrupt Practices Act.“Hot Opportunities”Primary Location:Europe/Middle East/Africa-United Kingdom-England-MaidenheadOrganization: Johnson & Johnson Limited (8700)Job Function: Marketing