Influencer Manager, Beauty and Fashion

Job description

About the role

At a glance

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This is a hybrid working role, therefore your time will primarily be split between working from home and the London Pimlico office. The John Lewis Social team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings.

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We are looking for candidates whose salary expectations are in the range of up to £53,000 depending on experience

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This is a temporary 12 month fixed term position which starts in November 2025 until November 2026

Want to be part of the team that harnesses the power of influencers across social media for John Lewis & Partners? 

John Lewis & Partners have an exciting vacancy for the role of Influencer Manager focusing on our Fashion and Beauty categories. This is a temporary role with an end date of November 2026.

As an Influencer Manager your role is to lead on the social execution of influencer activity, ensuring it drives performance for the brand across owned channels. Alongside this, you will lead on the end-to-end influencer activation including responding to briefs, campaign planning, influencer selection, contract negotiation, influencer liaison, influencer brief development, campaign execution and reporting. 

A key area of the role includes being responsible for ensuring both organic and paid amplification is best in class, using a test and learn approach to develop our thinking further. You will work closely with Social Media Managers on campaigns to deliver this together.

Strong stakeholder management experience is important for this role as you will work closely with many stakeholders including the communications team and marketing leads. You will work with the wider business to support the implementation of the influencer strategy for John Lewis & Partners. Through this work you will work to optimise the use of influencers to increase efficiency and improve output.

This role would suit a social expert who has experience in managing influencers, working with external agencies, as well as being a creative thinker, with strong attention to detail and the ability to communicate complex ideas in a simple, clear way. The ability to work within a pressurised, deadline driven environment which requires a flexible approach to a constantly changing landscape would appeal to you.

The John Lewis social team works in a fast-paced, exciting environment, so your ability to hit the ground running is a must! 

Essential skills you’ll need 

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Experience managing end-to-end influencer activity including influencer identification, selection, negotiation, brief writing and delivery, campaign optimisation and reporting. Would be advantageous within the retail space. Specifically focusing on Beauty & Fashion.

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Experience of social channels, formats and audience targeting. Paid media strategy around influencer activity

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Experience of insight analysis, including using a variety of tools for social listening

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Experience managing internal and external stakeholders including senior leadership and prioritisation of workload

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Experiencing managing finance, budgeting and forecasting.
 

Desirable skills:

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Social enthusiast with demonstrable experience in campaigns

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Creative thinking delivering inspiring and relevant content whilst managing data

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Social monitoring and crisis management

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Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values

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Solid Social experience working on high profile multi-channel consumer brand, including community management experience

Internal Use Only:

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The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:   

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.   

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.   

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.  

 

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