AM - Wealth Management - Web Analytics - VP - NY

Job description

JPMorgan Chase & Co. is one of the world"s premier financial institutions, widely respected for its capital strength and global investment expertise. JPMorgan Chase & Co. is a leading global financial services firm with assets of $2.0 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world"s most prominent corporate, institutional and retail clients.

Global Wealth Management (GWM) Marketing builds and develops a strategic vision and programs that focus on developing a strong brand, drive 360-degree client engagement, enhance digital marketing and strengthen our thought leadership. Our team is structured to mirror the business by having teams aligned to each front-office region, strategy and solutions teams, product and platform, and technology, in order to create programs that drive revenue, and increase advisor efficiency, client satisfaction and market share. Our collaborative organization has approximately 100 team members sitting in New York, Chicago, Miami, Dallas, San Francisco, London, Paris, Geneva, Hong Kong and Singapore.

J.P. Morgan Asset Management is seeking a dynamic and resourceful Digital Marketing Manager with a specialty in digital analytics to join its Global Digital Marketing team in New York.

The successful candidate will have 3+ years of experience working with digital analytics in a stakeholder-facing environment. The role requires a strong analytical mindset coupled with an intuitive understanding of digital marketing to identify trends, uncover stories and make insightful, data-backed recommendations that allow the team to measure and optimize its digital acquisition and lead generation performance. Good technical knowledge (preferably in a digital tag management environment, i.e. Adobe DTM or Google Tag Manager) is essential to support the development and deployment of tags and tracking rules.

In addition, the Digital Marketing Manager will undertake the day-to-day management of the PPC and Display agency relationship, monitoring performance, managing campaigns and controlling budgets.

As a digital native, you are passionate about digital technology and understand the many components that deliver rewarding and successful digital experiences every step of the way, from traffic acquisition, user experience management and behavioral targeting to measurement and optimization. You have an opinion on the future of digital and you are willing to contribute to the firm's evolution to embrace the utilization of existing and new digital communications channels to its fullest potential.

Strategic Analysis:

· Manage Web Analytics research projects and strategic analyses by gathering and analyzing usage and business information. Extracting key findings and drawing subsequent conclusions and recommendations. Convert findings into point of view on business problem and clearly communicate to all stakeholders.
· Develop quantitative research approaches to answer complex business questions. Identify relevant data and metrics from different data sources and use this data effectively.
· Manage pilot projects, develop test approaches and implement plans.
· Identify and solve data discrepancies.
· Develop new ways to view and interpret usage data via various approaches including: predictive models, usage forecasting, identifying customers at risk (attrition/churn analysis), navigational analysis etc. Reporting/Dashboards:
· Identify, describe and report on business objectives/goals (as identified by the business owners) and related usage and WA KPIs.
· Design reports/dashboards that are effective in communicating key metrics to all stakeholders and provide the means for further analysis and exploration.
· Suggest improvements to current usage reports and tools; suggest new types of reporting and/or tools.
· Provide guidance to appropriate stakeholders when defining and communicating the WA requirements processes covering data capture, analysis and reporting.

Stakeholder Management:

· Management of analytics reporting and insights
· Coordinate work of internal and external resources to ensure timely reporting.
· Check and validate reports and data accuracy
· Manage functional relations with other teams ensuring they receive appropriate support and insight from web analytics data
· Identify information/analysis needs and design effective strategies for meeting these needs.
· Effectively share research results via presentations, dashboards and/or research papers.
· Collaborate with other technology/analytics team to collect relevant business data to improve reporting and predictive value models.
· Educate data consumers on the interpretation of results.

Desired profile

· Strong data analytics skills, preferably including the use of one or more web analytics tools (e.g. Google Analytics, IBM Net Insights, Omniture Site Catalyst/Discover, Web trends Insight)
· Business Intelligence tool experience and/or knowledge (e.g. Cognos, Business Objects, Tableau, Pentaho act)
· Familiarity with data integrations, analytics tagging and the key topics of the analytics industry
· Familiarity with SQL and the ability to analyze and combine large data sets using tools such as MS Access, SQL Server, SAS or SPSS
· Intermediate Excel (formulas, graphing, pivot tables, linking) and PowerPoint
· University degree in Statistics, Mathematics, Computer/Data Science, Economics or other numerate discipline
· 3 to 4 years working with enterprise analytics
· Project and Team Work experience
· Excellent verbal and written communication skills