GTM Marketing Manager

Job description

Job Description

Responsible for the country marketing strategies, product positioning and messages which deliver against Corporate Brand and business unit sales goals. Responsibilities can be in a wide variety of marketing areas including: brand marketing, assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities, event management, and products launches. Activities may include developing and executing company market requirements for specific product(s), product line(s) or brands.

The successful candidate will work in the EMEA Territory Country Marketing team as the main day to day contact for all Consumer and Business related marketing activities in Italy, reporting to EMEA Territory Marketing Manager.
The candidate will work in a multi-national environment and will be part of a bigger EMEA virtual team (matrix management).

Inside this Business Group

The Intel Sales Organization works globally to solve critical business problems with Intel based technology solutions. Our customers range from the world's largest enterprises and institutions including Fortune 100 companies, Governments to Systems Integrators and Emerging solutions providers. We partner with innovators and makers to enable inventions in Personal Technology, Cloud Services, Internet of Things, Healthcare, Big Data and Wearable's. Our Sales Force works across multiple industries and navigates a complex partner and customer ecosystem as we shape product roadmaps, drive value for our customers, and collaborate to harness emerging technology trends with the delivery of comprehensive solutions.

Desired profile

Qualifications

Experience in planning and executing B2C and B2B Go-To-Market strategies within ICT ecosystem is a key differentiator for the successful candidate
- Knowledge of co-marketing and communication strategies ;
- Good team player easily forming strong and extended networks with good communication skills and comfortable communicating at all levels
- Marketing experience spanning multiple disciplines, including understanding of social media and digital marketing
- Being capable to master quickly all the disciplines to drive a fully integrated campaign across direct and indirect, PR, brand, corporate market research, including operational implications of campaign development, agency management etc.
- Previous 3-4 years Marketing experience would be required
- Flawless execution of joint marketing programs requires significant project management skills
- Basic experience in geo/country marketing as well as knowledge in preparing and executing business events is a key advantage
- Experience in external presentations;
- Strong interpersonal and relationship building skills with networking abilities to get results across multiple internal and external groups
- Ability to synthesize complex information into actionable plans and narratives would be advantageous

Given this specific role is for the Italian Sales & Marketing Group, the candidate needs to be based in Milan, Italy with native Italian language skills
- English fluent in both verbal and written communication
- Degree in Marketing and/or Communication