APJ Digital Hub Data Analyst

Job description

Job Description: The Regional Digital Data Analyst is responsible for overseeing and developing digital marketing measurement and analytics for all Intel APJ Digital assets and Campaigns. The candidate will also oversee the Digital and Social Analytics hub at Intel Singapore that will identify both stated and unstated business questions and conduct relevant analyses to answer them. The digital hub will also conduct analysis related to a range of unique business and brand questions, interpret the data in a meaningful way, and translate that information into "marketer-friendly" results. This role must be able to work across and integrate data from multiple digital analytics platforms and oversees and mentor more junior contract associates. This role needs close partnerships with the Insights and Research team on all the web monitoring and brand measurements for Digital and Campaigns.

Responsibilities
- Develop and maintain the social and digital marketing metrics and reporting framework. In this role, the candidate will be the owner of digital metrics and insights.
- Collaborate with the web, paid media, social media and web owners to provide recommendations for individual KPIs on ongoing content and also specific campaigns and initiatives.
- Creates, manages and grows our partnerships with external data, metrics and insights partners.
- Leverage measurement tools to provide progress reports and my insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Develop tagging and tracking specifications for implementation to ensure appropriate data capture in alignment with the measurement and optimization strategy.
- Create and deliver recurring KPI-driven performance measurement reports and dashboards to stakeholders.
- Leverage a range of analytics platforms for reporting and analysis work, including web analytics, voice of the customer, social media analytics (Facebook Insights, YouTube Analytics, Twitter analytics platforms, etc.), mobile application and site analytics, search analytics (SEO and SEM), and display media analytics.
Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.
- Develop and implement A/B and multivariate testing programs as appropriate
Mentor internal contract staff and educate clients as to what data is available through which tools and how to interpret the data
- Investigate/oversee the assessment/trial of emerging analytics platforms and makes recommendations for adoption
- Contribute to the development of Resource thought leadership in digital analytics

Desired profile

Job Specifications/Qualifications:
- Bachelor's Degree (marketing or related field preferred).
5 to 7 years and above experience in a marketing role preferably in media planning / buying work experience in corporate or agency environment.
- Experience with leveraging social media management and analytics tools, including, but not limited to Sprinklr, Opal Moments, HootSuite, Sysomos, Radian 6 or equivalent.
- Experience with leveraging digital marketing and analytics tools, including, but not limited to Google Analytics, Adobe Omniture, Quantcast, Compete, Alexa, Comscore and Nielsen
- Experience writing, editing and crafting presentations that are designed to inform key stakeholders of their progress and designed to persuade decision making
Excellent organizational skills with the ability to handle and prioritize multiple projects.
- Self-starter. Must ask questions and learn new skills quickly on the job.
Driven, team player motivated to take responsibility and ensure successful outcomes across activities.
- Must be a Microsoft Office pro (Word, PowerPoint, Outlook, Excel) and be familiar with major social media platforms.