Local Market Lead (Germany) - CRM Programme

Job description

About the job

Local MarketLead – Customer Relationship Management (Marketing and Loyalty), IKEA Retail Services AB, based in IKEA Germany, Frankfurt.

You see things a little differently. So do we. We believe in discovering and developing the talent in each of us. We offer positions that challenge your skills and inspire you to grow. Come see things a little differently with us.

About you
We are looking to recruit a Local Market Lead to be part of our exciting Customer Relationship Management journey at IKEA. As a person you are a true team player with a strong customer first focus. You have good awareness of “Digital and Mobile Marketing” technologies and trends within the consumer and customer spectrum. You have solid knowledge and experience of “customer engagement” and Marketing and Loyalty best practice and trends. It is also important that you have the following experiences:

·  3+ years Marketing and Communication experience and skills
·  Strong project management, organisation and planning
·  Strong stakeholder management skills to ensure effective engagement, working with subject experts during the development
·  Knowledge of working with direct communication channels within the Marketing and Loyalty landscape, in a multi-channel environment
·  Ability to apply thinking around overarching customer engagement principles and use data driven insights about customers
·  A thorough understanding of customer decision journeys and personas
Furthermore, we believe that you will have good presentation skills, with good ability to influence others. We see that you have “CRM” or “Marketing” experience in a client environment, and have a user oriented mind-set, enabling an understanding of the needs and challenges within the receiving organisation (local markets). If you have a passion for driving innovation andwant to drive the changing mind set within“Marketing and Loyalty” at IKEA, then this is the role for you!

About the job
For the last year we have been developing a Customer Proposition Framework that describes what IKEA will offer our customers, to meet their needs and wants, when and where of their choice, based on what we know about them. Throughout our development we have focused on how we will start increasing our capabilities by using customer data to be more targeted, relevant and personal.

We are now ready to start piloting our customer offerings, methods and capabilities within our local markets, to implement the frameworks we have developed.We will adopt a staggered agile approach, leveraging 'low hanging fruits' as quick wins to startto inform the design of our long term CRM approach.You will support deliveringsuccessful pilots to aselection of countries, to realise quick business benefits, whilst building long term capabilities, to start the mind set change CRM within IKEA.

About the assignment
The main taskis to act as the main point of contact and support for CRM project team, working in the IKEA Germany Marketing Team. You will support the local market and global project team with the implementation of CRM Marketing & Loyalty initiatives and youwill support deliveringa successful pilotto realise quick business benefits, whilst building long term capabilities, to start the mind set change CRM within IKEA, by;

·  Support with landing key deliverables in CRM Marketing & Loyalty, within the pilot local market
·  Support with implementing customer offerings, methods and capabilities in scope, to ensure goals are being met within local market
·  Liaise with cross functional teams (Sales, Marketing, and Customer Services etc.) within the local market
·  Support with analysis of key local market insights and data including other Market Intelligence sources to inform development of pilot within market
·  Support with identifying gaps in the market and prioritise new customer offerings in-line with local market strategic growth priorities

Practicalities
The position will be part of the CRM programme within IKEA Retail Services, and your main base will be IKEA Service Office, Frankfurt, Germany. For the internal IKEA Group co-workers this position is offered on an internal consultancy agreement (ICA) preferably starting as soon as possible.

If you have any questions regarding the position please contact Natalie Cunningham at . For questions about the recruitment process you are welcome to contact Recruitment Coordinator Luka Jovovic at .

Please send us your application in English no later than August 27th, 2017 and note that we respectfully decline applications by email.

We look forward to receiving your application!

The IKEA Group is a world leader in the home furnishing business. We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. The IKEA Group operates in 43 countries and our retail operations include 321 IKEA stores in 28 countries.

Job ID

268413BR

Removal Date

27/08/2017