E-commerce Sales Responsible

Job description

What you'll need to have

* Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics and industry trends
* Broad knowledge of creating qualitative commercial offers and performance
* Broad knowledge of current home furnishing market trends and end user needs in the multichannel shopping experience
* Broad knowledge of Life at Home and Home Furnishing
* Broad knowledge of direction setting, creation of strategic and operational goals and plans as well as follow up on KPIs
* Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision
* Broad knowledge of the E-commerce tools, processes and cycles
* Good knowledge of the E-commerce strategies, priorities and key process
* Good knowledge of SEO/SEM

What you'll be doing day to day

* Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
* Responsible for securing that the agreed product range is visible and buyable on the IKEA online channels according to the business rules. Responsible for effectively administering range changes
* Responsible for maximizing the online sales and sales margin of the range in collaboration with Selling
* Continuously follow sales- and sales margin data and coordinate with logistics, stores and Sales Leaders to decide on sales steering and identify content needs
* Prepare for offering the best shopping experience for digital sales and commercial activities by contributing insight and ideas to the briefing process and securing the availability of the online offer
* Contribute to defining forecast for sales and activity needs in range scope, with the larger Commercial team
* Contribute with insights to key stakeholders in the market and the global matrix on how to improve the multichannel customer experience
* Contribute to optimise the range offer in collaboration with respective Sales Leaders and work pro-actively towards stakeholders to secure correct fulfilment and forecast at product level
* Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
* Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

Our team within Ikea

The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.