ALTERNANCE: SPECIALISTE DIVERSITÉ ET INCLUSION F/H

Job description

WHAT YOU'LL NEED TO HAVE

• Broad knowledge of the Home furnishing and
retail market drivers and KPIs
• Good knowledge and experience of using various
consumer research methodologies
• Good knowledge of store activation, assortment
management, pricing and in store
communication
• Good knowledge of shopper journeys
• Broad knowledge of IKEA concept, brand
objectives, values and vision
• Broad knowledge of IKEA tools, processes and
cycles
• Broad knowledge of Group strategies, priorities
and business planning process
• Good knowledge of change management
methods and tools as well as stakeholder
management
• Broad knowledge of the IKEA multichannel
reality and online customer behaviours
• Broad knowledge of operational plans and goals
as well as follow up on KPIs
• Broad knowledge of customer behaviours and
market trends that can help IKEA to gain insights
to better attract, develop and retain customers

YOUR RESPONSIBILITIES

• Build recommendations for the C&CI (Consumer & Customer Insights) Manager and other key stakeholders within and outside Commercial based on consumer and customer insights
• Provide relevant consumer and customer insights to the relevant teams to support problem solving
• Champion delivering a seamless, convenient and rewarding end to end shopping experience to maximize conversion and selling more across all channels
• Collect and synthetize consumer, customer, brand data and internal data to contribute with recommendations and to inform decisions
• Adopt and implement global tools, methodologies and solutions, and create new where necessary
• Support a number of Selling and Customer Experience teams as well as stores based by providing relevant insights on the workload division set by the C&CI Manager
• Act as a member of the C&CI team and proactively contribute to C&CI plan/output in order to deliver to the common objectives and goals
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA

ABOUT THIS WORK AREA

We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.