Senior PR Manager

Job description

Would you want to work for a company that goes the extra mile for its customers, colleagues and communities? Are you resilient, efficient, and productive? Can you lead by example? If so, then why not join our family.

At Iceland, we value, recognise, and celebrate all colleagues for their good work. We pride ourselves on being team players who can work collaboratively with others. We offer great opportunities for career progression and development, alongside a competitive salary and a great benefits package .

Purpose of the role:  

Ownership and full end-to-end management of all consumer and corporate PR for Iceland and The Food Warehouse. Leading the internal team and external agency to achieve exceptional earned media coverage for our brands, products and promotions.

Taking responsibility for the reputational management of the organisation, our brands, products and leader profiles.

Key Accountabilities:  

·  Plan, implement and manage the yearly consumer & corporate PR strategy for the business including daily press office, product sampling, broadcast opportunities and crisis PR management
·  Overlay with multiple brand fame content moments, showcasing the Iceland and The Food Warehouse brand personalities, enabling us to keep in front of customers minds
·  Manage the wider campaign development & partnerships of the PR strategy, that sit outside BAU press office activity
·  Manage other PR deliverables including media events, taste test activity, awards, monthly media meets & stakeholder briefing documents
·  Manage workflow of other business teams that require PR support, such as New Stores, International, New Business, HR etc
·  Manage, lead and inspire a reactive internal team to successfully deliver a constantly evolving calendar
·  Ensure PR agency presents effective wash ups, analysis & measurement across core campaigns, including sales impact
·  Work collaboratively with all marketing teams to plan and activate cycle communications as well as new campaigns to drive footfall in store and traffic online
·  Full budget responsibility for the PR budget
·  Achieve and maintain a good level of colleague satisfaction within the function
·  Influence ‘ways of working’ across the business with best practice
·  Operate with autonomy and proactively identify opportunities for business growth
·  Lead by example to provide mentoring and support for colleagues at all levels
·  Demonstrate the direct link between the work of the function and the contribution to business performance
·  Operate at pace, with commercial awareness, pragmatism and maximum efficiency – providing value to the business beyond core accountabilities

Experience:

·  Experience in establishing and delivering PR strategy across consumer and corporate channels
·  Hands-on experience managing PR activations (from small-scale to large events)
·  Experienced in engaging, challenging and leading external agencies to deliver excellence
·  Experienced in crisis management
·  Significant leadership experience
·  Commercial negotiation experience
·  Experience of leading multi-disciplined teams to deliver strong results
·  Experience of agency and inhouse positions

Benefits we offer:

·  15% discount in Iceland and Food Warehouse stores
·  30% discount at Club Individual Restaurants
·  33 days holiday, increasing with service up to 38 days (including bank holidays)
·  Pension (NEST)
·  Free onsite parking
·  Onsite electric car charging ports
·  Subsidised staff restaurant with a Michelin Star Chef and a subsidised Costa Coffee
·  Christmas vouchers & Christmas Savings scheme
·  Refer a Friend Scheme
·  Long service awards
·  20% off full price items at DD Clinical 
·  Bupa Healthcare Cash Plan
·  Benenden Healthcare plan
·  Westfield Private Insurance (For Band C colleagues with over 10 years service & we will cover the cost)