MARCOM Manager

Job description

• To generate leads, manage, coordinate and execute all wedding/social events acquisition activities of the hotel and to secure new and repeat business for the hotel.

• To create demand, explore new markets, liaise with B2B partners and direct customers.

• To be a one stop solution provider to the guest and ensure timely and seamless responses.

• To ensure effective communication between the guest and the wedding team at the hotel (Chef, F&B operations and Front Office team).

• To achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan pertaining to weddings.

• Travel to potential wedding related trade events to acquire prospective future business and relationship building.

• To assist the DOSM/DOS&E in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.

• To review the reports compiled by the Revenue Head and discuss strategies, opportunities and threats with the Marketing taskforce (DOSM, Director of Sales and Events, General Manager, Food & Beverage Manager, Assistant Director of Events and Director of Sales).

• To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.

• To keep a track of market trends and share these with the core team in the hotel.

• To attend major social events to network and promote the Hotel and check competition for weddings.

• To maintain a robust database of wedding related partners (domestic and international)

• To review event files to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.

• To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.

• To ensure that all Sales contracts pertaining to weddings follow the established hotel policies and procedures and are based on sound commercial judgment.

• To focus on ease of doing business from a guest's point of view from enquiry to post event stage.

• Ensuring the set Targets set of this segment is achieved on a quarterly/yearly basis for the entire social segment (small, mid-sized & large groups such as Anniversaries, Birthdays and pre and post wedding events)

• To create and execute an annual activity plan for the segment – encompassing database, sales solicitation, sales trips, trade shows, events, direct mail, EMC and Travel Planners relations etc.

• To identify, update and manage auspicious dates calendar for the hotel

• To work with the revenue manager on booking guidelines and to manage the inventory for rooms and event spaces for auspicious dates

• To meet every guest for post event feedback

• To maintain create a communication plan to be in constant touch with guests who done events at the hotel - Customized Anniversary and Birthday Celebrations

• Cross sell all Hyatt Hotels

Desired profile

Qualifications :

• To generate leads, manage, coordinate and execute all wedding/social events acquisition activities of the hotel and to secure new and repeat business for the hotel.

• To create demand, explore new markets, liaise with B2B partners and direct customers.

• To be a one stop solution provider to the guest and ensure timely and seamless responses.

• To ensure effective communication between the guest and the wedding team at the hotel (Chef, F&B operations and Front Office team).

• To achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan pertaining to weddings.

• Travel to potential wedding related trade events to acquire prospective future business and relationship building.

• To assist the DOSM/DOS&E in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.

• To review the reports compiled by the Revenue Head and discuss strategies, opportunities and threats with the Marketing taskforce (DOSM, Director of Sales and Events, General Manager, Food & Beverage Manager, Assistant Director of Events and Director of Sales).

• To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.

• To keep a track of market trends and share these with the core team in the hotel.

• To attend major social events to network and promote the Hotel and check competition for weddings.

• To maintain a robust database of wedding related partners (domestic and international)

• To review event files to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.

• To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.

• To ensure that all Sales contracts pertaining to weddings follow the established hotel policies and procedures and are based on sound commercial judgment.

• To focus on ease of doing business from a guest's point of view from enquiry to post event stage.

• Ensuring the set Targets set of this segment is achieved on a quarterly/yearly basis for the entire social segment (small, mid-sized & large groups such as Anniversaries, Birthdays and pre and post wedding events)

• To create and execute an annual activity plan for the segment – encompassing database, sales solicitation, sales trips, trade shows, events, direct mail, EMC and Travel Planners relations etc.

• To identify, update and manage auspicious dates calendar for the hotel

• To work with the revenue manager on booking guidelines and to manage the inventory for rooms and event spaces for auspicious dates

• To meet every guest for post event feedback

• To maintain create a communication plan to be in constant touch with guests who done events at the hotel - Customized Anniversary and Birthday Celebrations

• Cross sell all Hyatt Hotels