Cluster Digital Marketing Manager

Job description

· Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
· Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
· Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
· Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
· Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
· Lead key digital channels including search, display, and social media
· Manage agency partners to ensure strong execution, optimization, and reporting
· Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
· Recommend optimization opportunities across budget, targeting, timing, content, and creative
· Stay current on digital trends and identify new opportunities to drive growth

Desired profile

Qualifications :

·  Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
·  Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
·  Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
·  Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
·  Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
·  Lead key digital channels including search, display, and social media
·  Manage agency partners to ensure strong execution, optimization, and reporting
·  Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
·  Recommend optimization opportunities across budget, targeting, timing, content, and creative
·  Stay current on digital trends and identify new opportunities to drive growth