TAG Implementation Engineer – TAG , Adobe , Celebrus, ObservePoint , LivePerson and Agile
City of London (Greater London) IT development
Job description
TAG Implementation Engineer – TAG , Adobe , Celebrus, ObservePoint , LivePerson and Agile
Digital at HSBC
HSBC has committed over $2 billion dollars to a digital revolution, driving innovation and transforming our digital capabilities. We are building digital solutions that will impact the lives of our over 41 million Retail Banking and Wealth Management (RBWM) customers worldwide.
HSBC Digital Solutions (HDS) is an integrated global group of over 3500 technologists and commercial thinkers, working across our offices in London, India, China, Hong Kong, the US, Canada, Poland and Mexico.
The Digital teams' work includes developing new mobile apps and online experiences; using digital messaging to build the relationship with our customers; building and improving the underlying technology and security platforms; and innovating our propositions to compete effectively in a mobile, data-driven world.
We are looking for collaborative leaders with the spirit to make change happen. We champion brave new ideas that will transform customer experiences.
The Team
The Originations Product teams within HDS Digital are helping to build the front door of the future of the bank - for new customers and existing customers who will be taking out new products. We are building new journeys and scaling them out around the world, whilst at the same time ensuring that we continue to add innovative features which will enable the bank to remain competitive in the future digital landscape.
Originations covers products such as current accounts, savings, credit cards, loans and more. With teams in London, Krakow, Hong Kong, Guangzhou, Pune and Vancouver, we're growing rapidly and are seeking excellent new team members to help guide the agile delivery teams, lead the backlog refinement with stakeholders plan out the future.
Originations product makes it effortless for customers to onboard and buy products from HSBC. Using the latest front end and server side technologies, based in 8 international development locations, we build mobile first but channel agnostic customer journeys. We are the front door and 1st experience of HSBC to our customers. In multiple markets we have reduced the time to join HSBC from weeks to days to minutes. This not only transforms customers experience but changes the shape of our business by enabling significant growth and channel shift, also reducing operational cost by replacing manual business process with APIs to power our products.
The Role
As an Analytics Implementation Specialist, you will help plan and deliver analytics across the journeys globally. You will be an expert in understanding the importance of data, identifying key data points, and will be the key point of contact for the product teams to ensure rich data is provided consistently and accurately by robust tagging solutions.
Desired profile
Qualifications :
Responsibilities
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Champion a best practice approach for analytics implementation across web journeys
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Identify tracking solutions for developers to implement, which will include integrating other data collection systems
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Train developers to implement tracking solutions correctly the first time
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Build business cases for enabling new tags/tracking
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Working within a cross-functional product team, aligning with the tagging team to ensure tagging specifications meet governance
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Working closely with the Product Managers, Digital Analyst, and Business Analysts to understand journeys, identify tagging requirements/ issues and plan for enhancements
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Support developers with queries during their processes
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Responsible for testing the implementation of adobe tags
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Support global markets with the launch of all new journeys, and updates to existing journeys
Experience and Qualifications
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Wealth of experience working with tag management tools such as Tealium
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Expert knowledge of Adobe
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Knowledge of Celebrus, ObservePoint and LivePerson
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Extensive experience in data/web analytics domain with strong hands-on implementation experience
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Ability to communicate complex information in simple and digestible way for non-technical stakeholders
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Previous experience of working in an Agile environment
The base location for this role is our Digital Hub - The Bluefin Building, Southwark, London.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.