Social Media Manager

Job description

The Social Media Manager role is based within the UK Retail Banking and Wealth Management Marketing team.
 
The role of the Social Media Manager is to lead social media activity for HSBC with specific responsibility for delivering marketing led activities.
 
Your responsibilities will include:

Ensure all social media activity is aligned with the HSBC brand strategy and has a distinct and differentiated positioning versus other banks
Develop and oversee HSBC's social media strategy, working across the HSBC business to build a holistic strategy which intergrates all social media activities
Optimise existing social media channels, and develop new ones where appropriate, developing creative assets to support marketing and business strategy
Ownership of the monthly content calendars, working with the social media agency and media agency to deliver BAU content and campaigns aligned to KPIs
Develop new social media channels and creative assets to support marketing and business strategy
Ensure effective monitoring of social media activity and competitor activity/presence in this area
Deliver procedures, training and guidance on social media as required to frontline teams involved in this area

Desired profile

The ideal candidate for this role will have:

Relevant product knowledge including knowledge of Social Media sites
Experience working in relevant environment/s, i.e. large matrix matrix organisation
Role relevant qualifications, i.e. degree or equivalent qualification
Past working experience in a relevant role, i.e. agencies is desirable but not essential
A track record of gaining an understanding of customers' needs and delivering excellent customer service
A track record of constantly looking for ways to do things better and an excellent understanding of the mechanism necessary to successfully implement change
Achieved targets and met expectations whilst supporting and encouraging others to do the same
Excellent written and spoken communication skills; an ability to communicate with impact, ensuring complex information is articulated in a meaningful way to wide and varied audiences
Built effective networks across business areas, developing relationships based on mutual trust and encouraging others to do the same 
Used their business knowledge and understanding of customer needs to successfully manage and grow customer relationships
The base location for this role is 8 Canada Square, London.
 
At HSBC we are open to different ideas and cultures, connected to our customers, communities and each other and dependable by doing the right thing. These are the values that guide us every day and we seek to recruit people who share these values. We are also committed to increasing opportunities for our employees to work flexibly and welcome job share or flexible working applications.
 
Key search words:  Social Media, Manager, Marketing, Digital
 

About HSBC

HSBC est l’une des plus grandes banques internationales avec une présence dans plus de 85 pays dans le monde. Elle a été créée en 1865 sous le nom de « The Hongkong and Shanghai Banking Corporation », et son siège social est basé à Londres. En France, HSBC totalise environ 400 agences et près de 10 000 salariés, avec une spécialisation dans plusieurs activités : une banque pour les particuliers, spécialisées notamment dans la gestion de patrimoine, une banque privée (gestion de fortune), une banque d’entreprises, qui s’appuie sur le réseau de l’ensemble du groupe HSBC dans le monde, et une banque de financement, d’investissement et de marchés. En 2012, HSBC France a réalisé un résultat avant impôt de 450 millions d’euros.