Retail Financial Advisor

Job description

The Retail Financial Advisor (RFA) role is based within Retail Banking and Wealth Management (RBWM).

The role is a client facing role developing relationships with retail customers where professionalism, client focus and a broad understanding of the fundamentals of financial planning are critical to the success of the business. The role holder has a responsibility to work collaboratively with branch colleagues to meet with appropriate customers and identify and resolve protection needs primarily. There is an expectation that the role holder will also refer to other product specialists, including Premier, where appropriate and in the best interests of the customer.

This will be achieved by active management of a portfolio of Premier clients, acquiring new HSBC clients and upgrading existing clients through becoming the trusted advisor to them. It will also entail reviewing the portfolio regularly to ensure the solutions are still suitable to meet clients' needs and embed client loyalty by meeting their needs either directly or through other internal business partners.

In order to deliver the business objectives you will need to refer non-qualified business to appropriate parties following proposition protocol and attract business with new clients by understanding their financial needs and delivering high standards of service quality. The identification of opportunities for wealth reviews and delivering wealth solutions as an adviser are amongst the key activities to achieve your goals.

In delivering the business objectives you must also maintain the levels of operational integrity required by HSBC Group, closely managing your individual and the collective performance of your wider team. Creating and maintaining an environment and relationships where you and the wider Branch team maximise performance in achieving the RBWM business objectives.

The identification of opportunities for wealth reviews and delivering wealth solutions as an adviser are amongst the key activities to achieve your goals as complied with local regulatory requirement.

You are accountable for the performance of your portfolio and need to ensure it is effectively run managing to the Target Operating Model (TOM) as defined by HSBC Group.

The Retail Financial Adviser will also support our Premier customers and will be required to work with the team to support our contact strategy as well as customer facing duties.

Your responsibilities will include:
· Support the achievement of Country Annual Operating Plan (AOP)
· Achieve agreed Key Performance Indicator objectives by development of existing and new relationships
· Build effective relationships with clients to retain and develop sustainable relationships
· Complete regular reviews with clients to understand their current and long term needs and advice them on the products and services that help them achieve their goals
· Effective use of tools and information to drive client service delivery and
· RBWM performance
· Maintain a minimum standard of qualifying Premier clients within portfolio as stated by Group
· Monitor and act on daily sales activity management information and other internal information tools, using them to coach the wider Branch team in support of business goals
· Establish and agree client contact strategies in line with Group operating models
· Fully utilise and input to Client Relationship Management data, ensuring all client information is complete and kept up to date
· Own the client relationship with HSBC
· Maintain a deep understanding and technical knowledge of relevant products and services available from Group sources and elsewhere in order to provide the best solutions for clients and maximise revenues for Global Wealth and the Group
· Maintain highest standard of excellence in client service across the team and with individual portfolio - Ongoing analysis of client portfolios through marketing of ideas and researching clients
· Monitor client satisfaction data implementing portfolio level improvements
· Work with the broader branch, support and direct teams to ensure achievement of the business performance measures by delivering differentiated products and services to the client
· Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
· To work as part of an integrated branch management team to ensure, standards and are met and operating models delivered
· Proactively support others through direct and indirect actions beyond activities particular to this role
· Collaborate with the wider team to deliver the Branch RBWM Performance measures and plan to support the multi channel client journey
· Establish and maintain strong working relationships with colleagues in the wider RBWM businesses and others as appropriate to service client needs
· Ensuring that sales and operations are undertaken in accordance with HSBC Bank plc Functional Instruction Manual (FIM), Business Instruction Manual (BIM) and Credit Policy Manual (CPM) appropriate lending guidelines
· Manage operational risk, by using relevant Management Information to identify risk situations and take any appropriate action to minimise loss
· Adhere to selling process and sales quality requirements

Desired profile

The ideal candidate for this role will have:
· Role relevant qualifications, i.e. CII R01 and R05, and working towards the Regulated Diploma in Financial Advice
· Availability to work the shift pattern required for this role, i.e. working occasional Saturdays and evenings will be required to ensure we meet client requirements.
· Willingness to undertake the training/study required in this role, i.e. full support will be provided to gain Regulated Diploma in Financial Planning.
· Experience working in relevant environment/s, i.e. Retail Banking with a Wealth Management focus is desirable but not essential
· A desire to find ways to continually improve the service delivered to customers
· Worked collaboratively with other colleagues, supporting them when possible
· Experience of making timely and rational decisions, based on relevant information and experience
· Experience of effectively using your knowledge of credit products, processes and risks to make fair and informed lending decisions that meet customers' needs
· A comprehensive understanding of the regulatory frameworks and compliance requirements associated with financial services and experience of working within these
· Used their business knowledge and understanding of customer needs to successfully manage and grow customer relationships
· Demonstrated an ability to match products and services with clients' needs to generate sales in an ethical manner
The base location for this role is Guernsey

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

Key search words: Retail Financial Advisor, RBWM, Wealth Management, Guernsey