Marketing Manager – Mortgage and Home Equity Line of Credit Penetration

Job description

Role will support mortgage and home equity line of credit origination, retention and usage marketing programs targeting bank customers via various channels including direct mail, email and branch collateral.

Skills Required:
· Strong Senior Campaign Manager with proven 5+ years of experience developing, managing and launching marketing campaigns, expertise with various channels including direct mail and email marketing, understanding of the consumer financial services industry (mortgage a plus), sound analytical-thinking skills, agency management experience, outstanding communication skills and customer-centricity, previous responsibilities for budget management.
Impact on the Business
· Manage the development of appropriate, timely and measurable marketing initiatives for key strategic objectives of the business unit, primarily focused on acquiring new mortgage customers through marketing channels. Support execution of strategies to maximize profitability for assigned product category, customer segment and/or channel. Collaborate with management to implement marketing strategy, including creation of campaigns. Monitor competitive position within applicable customer segments and overall industry through ongoing market research, industry studies, data warehouse analysis and feedback from other business units and line managers.
· Develop and manage budgets, while ensuring cost control of marketing programs.
Operational Effectiveness & Control
· Should be well-versed in the measurement and optimization of key performance indicators within direct mail and email channels.
· Should serve as subject matter expert in data extraction, analysis and interpretation. Utilize data analysis results to guide direction of direct response marketing strategy. Communicate analysis outcomes to senior management as required.
· Ensure clear and concise communication with pertinent cross-functional stakeholders. Articulate strategy and approach, track outstanding items, ensuring resolution of outstanding items.
Role Context
· Position can also serve as individual contributor with manager responsibilities, serving technical or functional expert for assigned areas while overseeing cross-functional project teams.
· This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role.
Management of Risk
· Ensure compliance with operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by preventing, identifying and addressing any issues.
· Promote an environment that supports diversity and reflects the HSBC brand.
Observation of Internal Controls
· Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.

Desired profile

Qualifications :

·  Minimum of five plus years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent.
·  Strong preference for candidate with extensive direct mail campaign management experience and industry subject matter expertise.
·  Proven track record of driving positive results.
·  Bachelor's degree in Marketing, Business, related field, or equivalent experience.
·  Strong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills.
·  Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them.
·  Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer groups.
EEO/AA/Minorities/Women/Disability/Veterans