Digital Messaging Specialist

Job description

The Digital Messaging Specialist role is based within based within the Digital Centre of Excellence, RBWM Europe, Middle East and North Africa.
 
The Digital Centre of Excellence (DCoE) is a community of digital professionals delivering the change agenda for HSBC throughout UK, Europe, and Middle East & North Africa. The teams within the DCoE include Digital Specialists, Designers, Analysts and Testers who work with global delivery partners to deliver change to Public Websites, Transactional Banking and Mobile / Tablet.
 
The role of the Digital Messaging Specialist is to be accountable for leading complex digital analysis activities which facilitate the definition and delivery of best in class digital messaging across varied legacy and new digital platforms such as Public Website, Internet Banking and Mobile (including future channels/devices), from initial scoping with markets through the whole development lifecycle through to post implementation support and measurement. Interpreting Group Digital strategy whilst using regional and local market, customer and competitor insights to define and shape digital messaging propositions.
 
A unique opportunity to part of the cutting edge implementation of digital messaging within retail banking.
 
This role will enable the holder to work on large scale, international projects and roll outs; reaching all areas of HSBC's global footprint.
 
We recognise that the world has changed and we need to change with it. HSBC is now undertaking a significant reshaping of its business portfolio. We are redeploying resources to capture expected future growth opportunities and adapting to structural changes in the operating environment.
Our Digital Centre of Excellence (COE) is a global operational centre of digital for HSBC supporting digital transformation, which enables process simplification and accelerates channel migration, improving productivity and customer experience.
 
The COE offers exposure to all business areas of the bank, and an opportunity to work with teams all around the world. We really value knowledge and experience new employees can bring and this is a chance to add real value and expertise from other industries such as large on-line retailers and supermarkets.
 
We offer an inclusive, values-led culture, tailored learning and development programmes and competitive benefits.
 
As our Digital practice is such a high profile area within the bank, it is currently receiving a high level of investment and resource to help it grow into a key pillar of the business.
 
We have Digital roles in London and Leeds and keen to hear from people who would like to be part of this exciting journey
 
Your responsibilities will include:
Leading virtual cross functional teams comprising of participants from local business, DCoE and global HTS teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimisation, technology and testing
Undertaking tasks in line with User Centred Design methodology, across both the manufacture (definition/design) and deployment environment supporting convergence and reuse globally when and where possible. Lead/participate in digital proposition development at the global level 
Ensuring flawless and optimum execution of digital value added messages. The jobholder will work closely with providing operational insight, offering a pragmatic approach to Global Digital Teams and other global functions such as SWD & Analytics
Leading & undertaking in-depth analysis to drive out ‘best in class’ digital messaging to ensure sales and excellence in service across digital channel experience
Sourcing and interpret data/insight to underpin the design of digital messaging for both manufacture and deployment
Leading definition and scoping of analysis activity for digital messaging initiatives working with in country teams: identify current state, undertake gap analysis, brief in to design new requirements

Desired profile

The ideal candidate for this role will have:
Experience working in relevant environment/s, i.e. Large e-commerce environments
Past working experience in a relevant role, i.e. Digital Messaging
Experience working in relevant environment/s, i.e. understanding of optimisation is desirable but not essential
Experience of using relevant software packages, i.e. Digital Tracking software (Adobe, Web Trends) is desirable but not essential
A track record of constantly looking for ways to do things better and an excellent understanding of the mechanism necessary to successfully implement change
Set and achieved challenging short, medium and long term goals which exceeded the standards in their field
Built effective networks across business areas, developing relationships based on mutual trust and encouraging others to do the same 
A track record of making complex business decisions with authority, even in times of ambiguity, considering the potential long term risks and implications
Experience of creating and deploying comprehensive business/operating plans which consistently deliver desired results
A successful track record of delivering complex projects and/or programmes, utilising appropriate techniques and tools to ensure and measure success
 
The base location for this role is Leeds or London (Park Street).
 
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
 
Key search words: Digital Messaging, VAM, Specialist, Leeds, London