Content Author

Job description

Role Title: Content Author (12month FTC)

Business: Digital

New or Existing Role: New

Grade: GCB6

Role Purpose

· Will be responsible for building out templates from agreed copy within a CMS. The role will require a creative flare and knowledge of ‘best practice’ in regards to copy placements and use of ‘call to actions buttons’. While the role will not require build and distribution of content through other channels, you will need to know how those channels feed into your pages and ensure a seamless user journey, flagging any inconsistencies or repetition that may transpire during build. The role holder will also need to be able to communicate effectively to ensure any issues are raised with the Content Producer to ensure re-alignment across the channels. This is not a developer role, and requires candidates who are passionate about creating optimal user journeys with a focus on conversion and acquisition.
· You will be knowledgeable on basic UI/ UX practices such as page real-estate and copy placement, have a good understanding of SEO, optimisation and content governance. You will work within a newly formed content studio where you can draw upon the skills and expertise of other digital professionals and work together to deliver good content – proven through analytics. Reporting into the Head of Studio you will be assigned to multiple projects and BAU and will be expected to manage your own pipeline of work and ensure milestones are met. You will be responsible for ensuring the success of pages by monitoring their performance and offering further options to optimise.

Key Accountabilities

Impact on Business

· Build & optimization of required pages ensuring all incoming journeys (regardless of channel) are accounted for

· Using data to further decision making and reporting on effectiveness of content

· Help deliver output based on editorial calendar and other planned initiatives

· Ability to analyse and communicate key findings in analytics

· Ability to manage project work with ad-hoc BAU which comes in

Customers / Stakeholders

· Global Digital, Regional and in country Digital teams, CVM and Digital Marketing teams across all brands, as well as other areas of DaaC including VADM and mobile
· Legal, Compliance

Leadership & Teamwork

· Working as a team with VADM and optimization colleagues to ensure in page real-estate is marked for their initiatives
· Working with Analytics teams to ensure correct tagging and MI is gathered to review page success
· Coach various teams on how to adopt the tools and processes and ensure the processes are being followed.
· Collaborative working with business partners (In country Digital teams, CVM, Marketing, Operations, HOST)

Operational Effectiveness & Control

· Oversee Quality Control in output
· Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
· Responsible for overall delivery & reporting

Management of Risk

· The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation. This will be achieved by consistently displaying the behaviours required.

· The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.

· This will be achieved by ensuring all actions take account of the likelihood of operational risk occurring.

· Also by addressing any areas of concern in conjunction with line management and/or the appropriate department.

Observation of Internal Controls

· The jobholder will also adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.

· The jobholder will implement the Group compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business has to comply.

· This will be achieved by adhering to all relevant processes/procedures and by liaising with Compliance department about new business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.

Desired profile

Qualifications :

·  Professional diplomas from CIM and IDM would be an advantage
·  Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
·  Previous experience in a translation or localisation environment
·  Knowledge of digital ‘best practice’ including SEO, writing for web, optimisation and accessibility
·  Experience delivering localized digital content across multiple platforms, especially mobile
·  A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
·  Localization budget and vendor management experience is an advantage
·  Demonstrated success in delivering multiple content –related projects, priorities and vendors concurrently.
·  Strong analytical, and planning skills and the ability to work with multiple teams.
·  Good understanding of project methodology, frameworks and best practice and in particular Agile
·  Subject Matter Expertise of digital content and distribution
·  Innovative – the ability to approach things differently or do different things to deliver goals
·  Highly developed communication skills, both written and verbal, to explain complex or technical issues
·  Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience; determine the implications and make recommendations as needed.
·  Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
·  Strong understanding of information systems, business processes, the key drivers and measures of success
·  Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

We want everyone to be able to fulfil their potential which is why we provide a range of flexible working arrangements and family friendly policies

We are an equal opportunity employer and are committed to creating a diverse environment.

https://www.hsbc.co.uk/1/2/popups/uk-privacy-statement#/ overview