Marketing Manager - Hiltons of Iowa

Job description

Do you have a talent for innovative strategies, a passion for crafting exceptional guest experiences, and a keen eye for impactful digital initiatives? Bring your creativity, enthusiasm, and business acumen to a world-class brand. Join us in this exciting role, grow your career, and enjoy the journey of Making the Stay .

The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams, opening due to an internal promotion. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex.

We welcome remote-based candidates who can travel to both locations as needed. Applicants must reside in Iowa or Omaha and be available for travel.

Overview: 

In this role, you will support two Director of Sales & Marketing in all Marketing Strategy, Planning & Execution for both hotels.

·  Assist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, social media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc.
·  All efforts should be focused on maximizing commercial performance.
·  Success measures include; budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. 

The keys to success in this role are as follows:

·  Build a close alignment with on-property, regional, and brand marketing teams.
·  Highly adaptable to seasonality and conflicting priorities.
·  Successfully execute the tactical elements of the annual marketing plan.
·  Strong project management skills, with the ability to prioritize multiple projects at once.
·  Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

KEY DUTIES

·  Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
·  Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel’s branding and positioning strategy by guest segment.
·  Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: “Holiday Suite”)
·  B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments – candidate should possess Canva creative skills
·  Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports
·  Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
·  Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel’s business & customer mix, along with Brand pillar integration
·   Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute 
·  External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables
·  Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning

 SUPPORTIVE SERVICES: 

·  Participates where appropriate in trade/business related functions, events, conferences and workshops
·  Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested
·  Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings

BUSINESS ACUMEN

Core Hard Skills:

·  Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
·  Proficiency in data analysis and translating insights into compelling narratives
·  Ability to navigate a matrix organization
·  Project management
·  Copywriting
·  Software/Program Skills/Knowledge: 

□      Microsoft Office (Word, Power Point, Excel & Outlook)

□      Social Media Websites (Facebook, Instagram, etc)

□      CMS Platforms

□      Digital Analytics

□      Canva, Adobe and/or Photoshop

Ideal Soft Skills:

·  Presentation / Communication skills
·  Relationship building & thoughtful networking
·  Leadership abilities
·  Proactive strong points of view
·  Demonstrate ownership / sense of urgency to deliver results

What are we looking for?

· 
3+ years of combined marketing, advertising, and/or ecommerce marketing experience

 

· 
Prior hotel/travel industry experience is preferred, but not required

The Benefits-

 

 

· 
Hilton is proud to have an award-winning workplace culture ranking  #2 Best Company To Work For in the U.S.

· 
We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

·  Health insurance 
·  Career growth and development 
·  Team Member Resource Groups
·  Recognition and rewards programs
·  Go Hilton travel discount program 
·  Best-in-Class Paid Time Off (PTO)  
·  Supportive parental leave
·  Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
· 
Debt-free education : Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)