Marketing Manager

Job description

A Marketing Manager, is responsible for the overall advertising and public relations of the Resort.

What will I be doing?

As Marketing Manager, you will oversee all marketing planning and execution strategies for the resort, supporting the Commercial Director/Manager in the development, management, and execution of all aspects of marketing and branding. This includes Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc., to maximize exposure, achieve budget, increase revenues, and grow market share.
 As a Marketing Manager Ad/Public Relations, you will be responsible for performing the following tasks to the highest standards:

·  Support the Commercial Director/Manager in developing strategic marketing plans and establishing annual, monthly, and segment-specific marketing budgets, including cost, deployment strategies (print, digital, social media), based on competitive data, demand analysis, and market mix management.
·  Assist in creating, managing, and implementing media/marketing plans and programs to increase revenues, awareness, and expansion of resort products and services. Coordinate with Revenue Management to leverage offers based on resort-level needs.
·  Support strategic direction for all marketing areas, including Social Media, Websites, Digital & Print Advertising, Email, Collateral, and AI-driven marketing initiatives.
·  Assist in identifying, liaising, and managing external agencies for campaign execution.
·  Collaborate with internal corporate partners including Brand, Destination, and ECG teams.
·  Support the strategy, budget, and production of visual assets, arranging photo & video shoots as needed.
·  Assist in managing resort website content strategy and digital presence.
·  Support identification of partnership and sponsorship opportunities for joint marketing initiatives.
·  Coordinate influencer strategy with the PR team to leverage social media exposure.
· 
Conduct market research, surveys, and analytics on service levels, product concepts, and marketing performance.

 

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

·  Hospitality - We're passionate about delivering exceptional guest experiences.
·  Integrity - We do the right thing, all the time.
·  Leadership - We're leaders in our industry and in our communities.
·  Teamwork - We're team players in everything we do.
·  Ownership - We're the owners of our actions and decisions.
·  Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Qualifications & Experience

·  Bachelor’s degree in Marketing, Communications, Business, or Hospitality/Resort Management (Master’s or professional marketing certifications preferred).
·  Minimum 3–5 years of marketing experience, ideally in resorts, hospitality, travel, or luxury lifestyle brands.
·  Strong experience in digital marketing, analytics, social media campaigns, SEO/SEM, email marketing, website management, CRM tools, and AI marketing tools.
·  Experience with design and content creation tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and video editing tools.
·  Proven ability to manage marketing budgets, develop campaigns, and measure ROI.
·  Strong analytical skills with the ability to interpret data to drive marketing decisions.
·  Fluency in English is required; Portuguese and Spanish are strongly preferred

Skills & Competencies

·  Creative thinker with strong commercial awareness and results-oriented mindset.
· 
Proficiency in AI-driven marketing platforms, digital analytics tools, and creative/design software.

What will it be like to work for Hilton?

 Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!