Assistant Marketing Manager
THAILAND Sales
Job description
The Assistant Marketing and Communications Manager plays a pivotal role in supporting the development and execution of marketing, e-commerce, media relations, and internal communication initiatives. This role involves collaborating closely with the Marketing Manager to ensure the successful implementation of marketing strategies and day-to-day administrative tasks.
· Assist in coordinating and delivering all agreed marketing and PR strategies, monitoring campaign performance, and providing regular reports to the Line Manager. · Support the development and implementation of promotional activities, collateral, and in-house merchandising, while maintaining media libraries including video, film, and press coverage archives. · Promote the hotel's marketing activities to the media, covering various aspects such as food and beverage, rooms, and event promotions. · Assist in internal communication activities, including regional and area updates, press release writing, newsletter creation, and drafting speeches for company executives. · Support marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions, and property inspections. · Assist with media relations by tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and completing relevant administrative duties. · Organize and manage familiarization trips for media professionals and entertain local media where appropriate. · Assist with on-site photo shoots and hotel filming, ensuring all administrative approvals are obtained. · Monitor social media activity for the hotels and support departmental initiatives. · Ensure all marketing collateral conforms to brand standards and corporate guidelines. · Identify opportunities to grow and develop loyalty marketing activities with Hilton Honors and other booker incentive schemes. · Implement marketing and PR content, creative resources, translation, and photography in line with regional strategy. · Respond to customer postings, addressing complaints and issues as appropriate. · Manage content across all available channels, including hotel websites, OTAs, social media, mobile marketing, and partnership programs. · Develop monthly/quarterly reports on activities, highlighting results and next steps. · Grow the hotel databases to promote all disciplines including targeted Hilton Honors campaigns. · Stay informed of local news or stories affecting hotel business and inform management accordingly. · Assist in developing reports on specific marketing and PR initiatives and promotions. · Review third-party website content, ensuring accuracy and adherence to standards. · Conduct competitive analysis on hotel, food and beverage, and e-commerce marketing activities. · Maintain marketing and PR archives and content, including media lists, press kits, collateral, and photo and video libraries. · Support management in marketing and PR projects with budget implications. · Assist with communications related to hotel crises and issues as directed by the Line Manager. · Achieve agreed performance goals and objectives set out by the Line Manager. · Establish and maintain effective rapport and open communication with all hotel departments. · Develop strong working relationships with Hilton personnel and external stakeholders. · Manage relationships with creative and media agencies. · Collaborate effectively within the marketing and PR team and support hotel departments on campaigns. · Foster positive relationships with key members of the media, community organizations, government officials, industry organizations, suppliers, and agencies. · Demonstrate effective teamwork in all aspects of the role. |