Assistant Director of Marketing - Waldorf Astoria Beverly Hills

Job description

What will I be doing?

The Assistant Director of Marketing leads all Marketing Planning & Execution strategies including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, and Video/Photography Assets, etc.  All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.  Position reports to Director of Sales and Marketing.

This Individual Encompasses The Following Skillsets

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.

•         Branding / Positioning

•         Omni-Channel Marketing Strategy

•         Media & PR Strategy

•         Content Strategy

•         Storytelling from Data/Data Analysis

•         Ability to Engage Others / Presentation Skills

•         Project Management

•         Agency Management

•         Leadership & People Management

•         Budget Management

ESSENTIAL FUNCTIONS:

Marketing and eCommerce Planning and Execution

•Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotel's business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.

•Planning & Budgeting: Develops strategic marketing plans and annual marketing budgets along with the hotel’s General Manager, Directors of Sales and Marketing, and Directors of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as-needed based on performance data and demand/marketing shifts.

•On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.

•B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia.  Liaison with C&E (Catering & Events) leaders to support initiatives that focus on driving local and group catering revenue generation.

•Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. 

•Content & Asset Strategy: Manages the strategic direction and execution of marketing-specific assets and content, including but not limited to: Website Content, 3rd Party Site Content, Social Media Content, Digital & Traditional Advertising, Photography and Videography.

•Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals (including but not limited to: social, PR, Digital and Creative Agencies - if agency support exists)

•Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.

•Social Media: Leads the development of a comprehensive social media strategy including content development, audience building and social influencer partnerships (for hotels with agency support, this may also include social media agency management).

•Partnerships:

-Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.

-External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Human Resources/ People Management

•Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Ownership & Corporate Meetings, Presentations and Reports

•Prepares and provides support for strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.

•In coordination with Commercial Team, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.

•Prepares for budget meetings.

•In coordination with Commercial Team, helps prepare marketing activity reports on regular cadence and on an as-needed basis.

SUPPORTIVE FUNCTIONS:

•Provides analysis to support the development of the annual business plan and on-going measurements.

•Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.

•Participates where appropriate in related trade/business related functions, events, conferences, and workshops.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.

Ability to perform critical analysis and to manage extensive amounts of information

Excellent written skills

Excellent presentation skills

Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.

Ability to manages multiple projects and achieve deadlines.

Media buying experience, both traditional and digital.

Copy development

Software/Program Skills/Knowledge:

Microsoft Office (Word, Power Point, Excel & Outlook)

Social Media Websites (Facebook, Instagram, Twitter, etc)

CMS Platforms

Digital Analytics

QUALIFICATION STANDARDS

Education:

•Bachelor's Degree required (emphasis in marketing and/or public relations preferred)

•Master's Degree preferred, but not required

Experience:

•3+ years of combined marketing, advertising, and/or ecommerce marketing experience. 

•Prior hotel/travel industry experience is preferred, but not required

•On property position

What are we looking for?

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

·  Hotel Marketing Experience
·  Highly professional presentations and communication (oral and written) skills.
·  Proficiency with standard Microsoft Office
·  Ability to perform critical analysis.

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

·  Four-year college degree preferred or demonstrated experience equivalent to a degree. 
·  Adaptable experience with business strategy, business planning, and business plan development.

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

·  Hospitality - We're passionate about delivering exceptional guest experiences.
·  Integrity - We do the right thing, all the time.
·  Leadership - We're leaders in our industry and in our communities.
·  Teamwork - We're team players in everything we do.
·  Ownership - We're the owners of our actions and decisions.
·  Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

·  Quality
·  Productivity
·  Dependability
·  Customer Focus
·  Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its  global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking  #2 Best Company To Work For in the U.S.  We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including: 

·  Medical Insurance Coverage – for you and your family  
·  Mental health resources including Employee Assistance Program
·  Best-in-Class Paid Time Off (PTO) 
·  Go Hilton travel program: 100 nights of discounted travel
·  Parental leave to support new parents
·  401K plan and company match to help save for your retirement
·  Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount 
·  Debt-free education : Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications*
·  Career growth and development 
·  Recognition and rewards programs

*Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable. 

The annual salary range for this role is $140k to $145K and is based on applicable and specialized experience and location.