Head of Digital Marketing (m/f)

Job description

Hilti offers outstanding career opportunities in one of the world’s most successful companies in the construction industry.
Your career with HiltiWhere potential meets opportunity.Discover a global company where you can develop your full potential. We offer an enjoyable working environment where we embrace your commitment.
Build a better future with us. Participate in building up our new Global Digital Unit in Kaufering near Munich asHead of Digital Marketing (m/f)Reference-No: 82600KontaktHilti Deutschland AGHiltistraße 286916 Kaufering
In this newly created position, you are in charge of the disciplinary and technical leadership of the global digital marketing department. Your core tasks comprise managing operative and strategic digital marketing activities in accordance with our individual contact strategy, which aims to enhance customer loyalty. By developing global digital marketing activities, you contribute to a sustainable value creation by increasing sales and profits.
We offer you a permanent contract and an intensive training off and on the job. In addition to an attractive pay you can expect modern work equipment, a company pension scheme and a high degree of independence within an outstanding corporate culture.Your responsibilities

• As a member of the Leadership Team of the global digital unit, you are responsible for comprehensive digital topics.
• You manage all global activities regarding digital marketing in cooperation with regional departments.
• Furthermore, you coordinate operative digital marketing activities like mapping out appropriate communication strategies and defining digital target groups.
• You develop new digital marketing concepts and evaluate marketing methods for various target groups.
• You are responsible for the integration of digital marketing strategies and activities into Hilti’s multi-channel system.

• Have you successfully completed your studies or MBA in the fields of business administration or marketing?
• Do you have several years of relevant experience in digital marketing, project/change management, social media or sales within a technical/industrial company and/or B2B environment?
• Do you have a proven record of success in the development of digital contact strategies, ideally with regard to a technical premium brand?
• Do you convince us with your interdisciplinary leadership competence and your conceptual and analytical skills?
• Do you communicate fluently in English and do you have a high willingness to travel?