Digital Marketing Communications Manager
Shanghai, China Marketing
Job description
Henkel Adhesive Technologies is a worldwide leader in bonding, sealing and surface treatments - thanks to our ambitious people. We create unique value for our clients and our technologies can be found in many objects touching our lives every day. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?
The incumbent will report to the AG APAC & China Marketing Communications Head, who reports to the AG APAC & China Marketing Director. The overall marketing department consists of 5 primary functions (Marketing Communications / Digital, Channel Management, Pricing, Product Management, and Strategic Marketing). The team is responsible for Regional marketing and China marketing. In line with the Henkel digitalization strategy the AG SBU has a key focus to enhance our digital strategy and be the market leader in digital marketing communications. The incumbent will be developing and implementing the digital strategy to achieve this goal for AG.
What we offer
· Create awareness & demand for LOCTITE & TEROSON branded adhesives through digital platform
· Drive and lead the social ecosystem for our adhesive business facing the industrial B2B market
· Create and monitor digital content and engagement of potential customers and stakeholders to achieve business growth
· Innovate new ways of attracting customers, acquiring new customers, and retaining customers through omni digital marketing.
· Be the champion for social media platforms across APAC
· Develop best in class digital training tools for employees, distributors, customers, and potential customers (training modules, webinars, videos, etc.)
· Prepare and analyze data from digital activities to determine the effectiveness of our digital initiatives
· Collaborate with the marketing communications team to find ways to leverage new digital projects/platforms to complement existing traditional marketing communication tools
· Collaborate with the channel management team, responsible for e-commerce, to enhance our digital marketing communications / marketing through e-commerce channels
Desired profile
Qualifications :
Who we are looking for
· 3+ years in digital marketing
· Strong project management capabilities
· Someone that is open and willing to develop and drive change
· Experience in vendor management and leading projects through execution
· Ability to convince and influence without direct authority
· Creativity & strong teamwork are a must
Apply online if this sounds like your next challenge. Refer to the job ID mentioned above and get one step closer to starting your new job at Henkel.
Discover our winning culture: www.henkel.com/career