Sr. Manager, Campaign Operations

Job description

Nombre del sítio: USA - Pennsylvania - Philadelphia, Durham Blackwell Street, USA - Massachusetts - Waltham
Fecha de publicación: Feb 16 2024

As part of the US Digital & Tech team, this role reports to the Director, Campaign & MarTech Product Management. This team is responsible for the platforms, processes, data and capabilities that enable US brand Omni-Channel Marketing to both Healthcare Professionals (HCPs) and Patients/Consumers (DTC) via campaigns to support the Commercial Brand, Medical Affairs and Market Access functions in the US. 

 

The scope of this campaign management function includes omni-channel campaign design, implementation and execution; data management for marketing operations and governance; system and data integrations and process development and optimization to support campaign management functions (including email, SMS, banners and other media channels).  This role is responsible to provide the business and the operational teams with subject matter expertise to inform best practice development, implementation and maturation of marketing capabilities for the business.

 

This is a business role that requires strong data & technical acumen – the operation supports digital marketing, but this is not a traditional marketing role.  This business management position with significant vendor team management and contractor management responsibilities and key visibility across the organization, including cross-functional stakeholders with whom they collaborate to successfully deliver business-driving campaigns to market:

 

Internal GSK teams:

·  US digital & Tech
·  Analytics & Reporting
·  GSK Global Technology teams (digital marketing / marketing automation, data and others)
·  Legal, Privacy, Regulatory & Compliance
·  Content Strategy & Execution

External GSK vendor partners:

·  Campaign execution operational partners
·  Campaign tactic execution & data vendors
·  Software vendors
·  Brand media agencies & AORs

 

Job responsibilities

 

·  Supports the Director to ensure operational excellence across GSK MCM programs for all Business Units and Brands, including by managing operations through internal and external teams, building and optimizing on operational processes, tracking operations at an above-brand, above-team perspective.
·  Identifies and drives implementation of best practices to make meaningful improvements in campaign operations:  improving quality, driving repeatability and automation; minimizing manual activities, improving speed-to-market, improving campaign performance, assuring campaign performance data availability to drive business decisions.
·  Manages contract workers dedicated to campaign management activities on behalf of GSK, including their work, priorities and performance.
·  Represents the capabilities, features and business priorities to internal GSK stakeholders:  business units, brands, marketers, analytics partners, Digital & Tech, etc.
·  Assists with prioritization and project management across projects impacting MCM Campaigns
·  Drives feature requirements for the US MarTech stack, and works closely with Technology teams to implement system feature requests, driving awareness for all technical teams to understand the business objectives and participating in UAT with operations teams.
·  Vendor management – assures that the contracted campaign management and execution vendor has what they need to be successful and are delivering to the business expectations
·  Relationship owner for day to day vendor management and escalation point for vendor issue resolution. Accountable for managing and enforcing third-party agreements across partners.
·  Defines and manages the third-party data license compliance processes
·  Manage documentation of campaign and email tactic digital ‘standards’ expectations distributed to the business
·  Help drive strategy around multichannel and targeted campaigns
·  Understands and functions as SME re: the overall integrated campaign data ecosystem
·  Assists with ongoing budgeting, financial planning, PO requests, invoice approval, change request and other financial / SOW management activities in support of funding CXDI solutions to the brands.

   

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals

·  3+ years of experience in campaign operations management
·  3+ years of experience in business management acumen
·  3+ years of experience in digital marketing

 

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

·  Bachelor Degree in Business, Digital Marketing, Project Management, Software Development, related or relevant experience
·  Operations management, team management and process design and optimization experience, including in-house vs. vendor operations, onshore/offshore models and managing matrixed stakeholders
·  Digital marketing experience generally, and email campaign execution experience specifically– concepts, platforms and systems
·  Technical savvy with understanding of data processing and marketing system integration functions as well as marketing automation, CDP, DAM and web tracking platforms and systems.
·  Project management expertise – the ability to own and drive initiatives forward, including in cases where the path forward is ‘grey’ and needs to be discovered or defined
·  Strong relationship development and management skills – building ‘a community’ amongst matrixed stakeholders
·  Ability to negotiate, manage conflict and internal (business) customer concerns
·  Ability to develop and maintain vendor relationships
·  Ability to communicate effectively across stakeholders from technology, marketing and operations, including day-to-day team members and management
·  Experience working with and managing activities with distributed teams:
·  Physical distribution within the US, across the EU and/or Asia
·  Time zones
·  Cultures
·  High % of contracted and/or third party team member
·  Past experience with Pharma (or other highly-regulated) digital marketing strongly preferred
·  Experience with budgeting, SOW and cost management activities preferred
· 
Experience with budgeting, SOW and cost management activities preferred

 

 

Why GSK?

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.