Omnichannel Analytics & Insights Lead

Job description

Nombre del sítio: Ukraine - Kiev Oblast - Kiev
Fecha de publicación: Jan 24 2024

Fixed-term contract (12 months)
GSK views Omni-channel customer engagement strategy as a key transformation driver to help the organization become more customer focused, data-driven and ultimately more competitive. Our Omnichannel transformation puts the customer at the heart of our strategy. Imagine creating personalized experiences, empathizing with customer needs, and leveraging data for impactful interactions. It's about more than marketing- it’s about curating thoughtful experiences for doctors.

Key Responsibilities:

·  Create and manage a unified CP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement.
·  Understands CX management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints.
·  Leads ОС analytics work including development of OC lead and Lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism.
·  Measure the performance of OC campaigns across engagement channels and suggest ways to improve campaign effectiveness
·  Develop OC analytics related best-practices and actively bring then to Market in collaboration with global and regional teams to enhance CX
·  Manage all CRM related changes. Provide support to all manager teams and SF on all related CRM issues.
·  Leading of CRM BI development. Support SF managers with all questions, issues related to KPIs and BI. Create KPI dashboards for all stakeholders on demand. To collaborate with Regional and functional teams to create and support dashboards based on CRM BI.
·  Leading of HCP database related activities such as data cleaning, consent collection, etc.

Why you?

Basic Qualifications:

We are looking for candidates with these required skills to achieve our goal

·  Higher education/ University degree in marketing, management, economy, administration or business
·  Strong analytical and problem solving skills.
·  Strong leadership and influential skills.
·  Project management skills and organizational
·  Experience in leading and working with cross-functional teams.
·  Excellent verbal and written communication skills in English, Ukrainian and Russian.
·  Advanced computer literacy, fluent at MS Office,CRM system knowledge, Power BI, Web Analytics tools, Database activity monitoring.

Benefits:

·  Career at one of the leading global healthcare companies
·  Company Car or Car Allowance
·  Attractive reward package (annual bonus &,  awards for outstanding performance, recognition awards for additional achievements and engagement),
·   Holiday benefits on top of regular annual holiday
·  Health and Life insurance for employee and their eligible
·  Sports allowance)
·  Extensive support of work life balance (flexible working solutions and hybrid work model (in the office and remote), health & well-being activities)
·  Supportive community and integration events
 

#OCLead
#Omnichannel

G7

Información de contacto:
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Aviso importante a las empresas o agencias de empleo

GSK no acepta recomendaciones de empresas de empleo o agencias de empleo con respecto a las vacantes publicadas en este sitio. Todas las empresas o agencias de empleo están obligadas a ponerse en contacto con el Departamento de Contrataciones Comerciales y Generales o el Departamento de Recursos Humanos de GSK para obtener autorización previa por escrito antes de recomendar a cualquier candidato a GSK. La obtención de autorización previa por escrito es una condición precedente a cualquier acuerdo (verbal o escrito) entre la empresa o agencia de empleo y GSK. En ausencia de dicha autorización por escrito, se considerará que las acciones que emprenda la empresa o agencia de empleo se han realizado sin el consentimiento o el acuerdo contractual de GSK. Por lo tanto, GSK no será responsable de ninguna tarifa derivada de tales acciones o cualquier tarifa que surja de cualquier recomendación por parte de las empresas o agencias de empleo con respecto a las vacantes publicadas en este sitio.