Head of Commercial Operations/Omnichannel

Job description

Nombre del sítio: Ukraine - Kiev Oblast - Kiev
Fecha de publicación: Oct 4 2023

GSK views Omni-channel customer engagement strategy as a key transformation driver to help the organization become more customer focused, data-driven and ultimately more competitive. Our Omnichannel transformation puts the customer at the heart of our strategy. Imagine creating personalized experiences, empathizing with customer needs, and leveraging data for impactful interactions. It's about more than marketing- it’s about curating thoughtful experiences for doctors.
Head of Commercial Operations/Omnichannel position reports to General Manager and is a member of Country LT. The role will manage team of direct reports, including OC team, BI team and Development of Sales and Marketing capabilities. Your expertise will be vital in shaping campaigns that resonate with our customers and foster meaningful interactions. This role offers an exciting opportunity to lead change and elevate our customer-centric approach;

Key Responsibilities:

·  Understands and implements organization’s OC vision, strategy, and roadmap, acting as a trusted advisor to ensure seamless & integrated customer experience
·  Leads the strategic design, and delivery of OC customer experiences, working closely with the Brand, Marketing, Sales & Medical teams
·  Supports the development of data-driven, personalized customer journeys and monitors its implementation
·  Oversees the content strategy and supports personalization of content based on local HCP needs/preferences
·  Works closely with country leadership team to align on OC strategy and roadmap with overall business objectives, and monitor progress against defined targets
·  Partners with relevant local and regional teams to evaluate and implement the digital solutions that enables seamless customer engagement
·  Defines and co-develops integrated campaign strategies and channel strategies with the brand teams, to support brand objectives
·  Acts as a bridge between Business and Tech, translating the business requirements into technology builds and oversees the development of suitable Tech solutions to help meet business needs
·  Shares recommendations on customer experience KPI tracking, and reporting based on the local context aligned with defined business objectives; supports in optimizing OC performance and maximizing the outcomes
·  Responsible for monitoring the performance and effectiveness of OC campaigns in the LOC
·  Manages the projects for key OC initiatives; develops project plans and coordinates local marketing execution based on defined strategy and KPIs
 

Why you?

Basic Qualifications:

We are looking for candidates with these required skills to achieve our goal

·  Fluent English
·  Previous experience in pharmaceuticals sales and marketing activities and extensive knowledge of commercial processes
·  Strong & proven business minded, leadership & people management skills
·  Good knowledge of HR processes including recruitment and selection, reward and motivation systems and organizational development.
·  Insight/ understanding of the consumer’s (doctors, pharmacists, payers) decision making process.
·  Strong commercial acumen
·  Understanding of the strategic value of excellence in marketing, field force deployment and development of sales and marketing capabilities.

Benefits:

·  Career at one of the leading global healthcare companies
·  Company Car or Car Allowance
·  Attractive reward package (annual bonus &,  awards for outstanding performance, long term incentives, recognition awards for additional achievements and engagement),
·   Holiday benefits on top of regular annual holiday
·  Health and Life insurance for employee and their eligible
·  Sports allowance)
·  Extensive support of work life balance (flexible working solutions and hybrid work model (in the office and remote), health & well-being activities)
·  Supportive community and integration events
 

#OCLead
#Omnichannel

G6

Información de contacto:
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Aviso importante a las empresas o agencias de empleo

GSK no acepta recomendaciones de empresas de empleo o agencias de empleo con respecto a las vacantes publicadas en este sitio. Todas las empresas o agencias de empleo están obligadas a ponerse en contacto con el Departamento de Contrataciones Comerciales y Generales o el Departamento de Recursos Humanos de GSK para obtener autorización previa por escrito antes de recomendar a cualquier candidato a GSK. La obtención de autorización previa por escrito es una condición precedente a cualquier acuerdo (verbal o escrito) entre la empresa o agencia de empleo y GSK. En ausencia de dicha autorización por escrito, se considerará que las acciones que emprenda la empresa o agencia de empleo se han realizado sin el consentimiento o el acuerdo contractual de GSK. Por lo tanto, GSK no será responsable de ninguna tarifa derivada de tales acciones o cualquier tarifa que surja de cualquier recomendación por parte de las empresas o agencias de empleo con respecto a las vacantes publicadas en este sitio.