Brand Manager

Job description

Nombre del sítio: Netherlands - Amersfoort
Fecha de publicación: Feb 26 2024

We are ViiV Healthcare – the only pharmaceutical company focused on solely on HIV therapeutic area.

Our mission is to leave no patient behind and currently we are looking for a creative & hungry Brand Manager who will enjoy and strongly support bringing our innovative product portfolio to the Dutch market.  

The brand manager role is one of the most interesting, critical and enriching roles in ViiV Netherlands and involves among others:

·  Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery
·  Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio
·  Localise & execute the global strategy into a strong local plan allowing to maximise the suitable PWH (according to SMPC) to get the opportunity to benefit from the ViiV portfolio.

Your responsibilities:

Launch a new and innovative brand in the HIV landscape including :

·  Identify an implementation pathway for this new brand,
·  Localise Global campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
·  Marketing strategy development (aligned with EU where possible) and campaigns implementation
·  Gather and consolidate commercial and medical input from NL customer facing employees to inform brand and MC content development
·  NL project lead for implementation of :
·  the NL in-line brand tactical plans
·  implementation of campaign material and activities in NL
·  the implementation of EU best practices in the NL
·  Effective management of agencies to deliver communication objectives by brand ensuring quality, timings and budgets are all met effectively
·   Budgeting and cost-consciousness

Lead NL Portfolio Multichannel activities (MA):

·  Develop and lead implementation of a strong Multichannel plan in collaboration with the cross functional team
·  Develop Multichannel Customer journey for our Portfolio
·  Localise and adapt the Global MA and digital activities for the Dutch Market  
·  Assure relevant input from other functions PCA, Medical, Commercial, Marketing to enrich the MC strategy
·  Implement innovative Digital project in the Dutch Market (AI, Virtual reality ect)

Why you?

Basic Qualifications:

·  Level of education: Master in Business, Medical, Pharmacy, Biology
·  Minimum of 4 to 5 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV or Injectable Therapeutic area), Product launch experience , additional sales experience preferable
·  Dutch pharmaceutical market specifics understanding
·  Experienced in multichannel and shaping customer journey
·  Can do attitude, think out of the box mindset
·  Strong team player
·  Fluent in English, Dutch speaking

Preferred Qualifications :

If you have the following characteristics, it would be a plus:

·  Strong communication and influencing skills with the ability to work collaboratively with key opinion leaders
·  Strong project management skills with an ability to lead multiple projects across a x-functional team
·  Strong customer focus with an ability to develop, leverage customer insights and translate them into tactics
·  Strong commercial acumen

Why ViiV?

ViiV Healthcare is a global speciality HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.

We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition.

We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring.

But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

Si necesita una adaptación u otra asistencia para solicitar un trabajo en ViiV, comuníquese con el Centro de Servicios de RR. HH. de ViiV al 1-877-694-7547 (gratis en los EE. UU.) o al +1 801 567 5155 (fuera de los EE. UU.).

ViiV es un empleador que cree en la igualdad de oportunidades y la acción positiva. Todos los solicitantes calificados recibirán la misma consideración para el empleo sin tener en cuenta la raza, el color, el origen nacional, la religión, el sexo, el embarazo, el estado civil, la orientación sexual, la identidad o expresión de género, la edad, la discapacidad, la información genética, el servicio militar, el estado de veterano cubierto o protegido o cualquier otra clase federal, estatal o local protegida.

Aviso importante a las empresas o agencias de empleo

ViiV no acepta recomendaciones de empresas de empleo o agencias de empleo con respecto a las vacantes publicadas en este sitio. Todas las empresas o agencias de empleo están obligadas a ponerse en contacto con el Departamento de Contrataciones Comerciales y Generales o el Departamento de Recursos Humanos de ViiV para obtener autorización previa por escrito antes de recomendar a cualquier candidato a ViiV. La obtención de autorización previa por escrito es una condición precedente a cualquier acuerdo (verbal o escrito) entre la empresa o agencia de empleo y ViiV. En ausencia de dicha autorización por escrito, se considerará que las acciones que emprenda la empresa o agencia de empleo se han realizado sin el consentimiento o el acuerdo contractual de ViiV. Por lo tanto, ViiV no será responsable de ninguna tarifa derivada de tales acciones o cualquier tarifa que surja de cualquier recomendación por parte de las empresas o agencias de empleo con respecto a las vacantes publicadas en este sitio.

Tenga en cuenta que si usted es un profesional de la salud con licencia de EE. UU. o profesional de la salud según lo definido por las leyes del estado que emite su licencia, puede ser necesario que ViiV recolecte e informe los gastos en los que ViiV incurre, en su nombre, en el caso de que se lo entreviste para el empleo. Esta recolección de las transferencias de valor aplicables es necesaria para garantizar el cumplimiento de ViiV con todos los requisitos federales y estatales de Transparencia de los Estados Unidos. Para obtener más información, visite el sitio de Informe de Transparencia de ViiV For the Record .