Digital Marketing SEO & Paid Search Analyst

Job description

Job Summary & Responsibilities

Summary
In your role as manager you will report to the VP Acquisition, Retail Banking and be responsible for managing all SEO and Paid Search Operations required to design, execute, measure and analyze marketing campaign programs for Goldman Sachs Bank, Online Deposit Business.  You will manage key SEO and Paid Search vendor partnerships related to the execution, optimization and KPI’s for the campaigns. Provide recommendation for the overall strategy based on campaign results and deposit growth targets  

Essential Responsibilities
• Design, execute, measure all SEO and paid Search campaigns
• Manage key SEO and Paid Search key vendor partnerships.
• Provide marketing campaign analytics for campaign and understand campaign performance through dashboards
• Analyze the performance of marketing programs to recommend changes to drive optimal performance to meet CPA or deposit goals.
• Manage SEO tool and keyword search and phrases to drive SERP and improve overall organic search results
• Develop and maintain a collaborative relationship with the teams, to ensure the overall marketing team to understand the timelines and execution.
• Create and manage KPI’s for the campaign and platforms to assure we are meeting growth and efficiency targets.
• Design test and Learn strategy for future investments

Basic Qualifications

• Bachelor’s degree.
• 3+ years of managing SEO and or Paid Search operations.
• Understanding of DMP and how to optimize bids and the bidding process
• Experience with creating and executing KPI for Digital marketing channels
• Experience managing vendors and performance
• Proficient use of SPSS, R, SQL, Tableau, Excel (Macros, Pivot table, VBA), Access, Powerpoint

Preferred Qualifications

• Strong Statistic background
• Strong analytic and modeling skill
• Excellent communication and presentation skills.
• Strong problem-solving and project management skills.
• Ability to balance strategic focus with tactical implementation/execution.
• Ability to effectively manage complex and/or multiple projects to completion on time and on budget.
• Ability to quickly adapt to changes in the environment and prioritize accordingly.
• Strong sense of urgency and attention to detail.

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.  © The Goldman Sachs Group, Inc., 2015.  All rights reserved.