Product Marketing Specialist

Job description

3201504
Additional Cities

East Cleveland
Career Level

Entry-Level
Relocation Assistance

No
Business

Current & GE Lighting
Business Segment

Current & Lighting GE Lighting
Function

Marketing
Country/Territory

United States
Additional States/Provinces

Ohio
Postal Code

44112-6300
Role Summary/Purpose

The Product Marketing Associate will be responsible to coordinate product listing and brand marketing assets for the marketing team. The Product Marketing Associate will work closely with cross-functional team members from digital marketing, account marketing, product management, and sales operations to ensure timely and consistent product materials.
Essential Responsibilities

In addition, as the Product Marketing Associate, you will:

·  Product listings lead for the Marketing team

·  Collect and store product content including: copy, images, videos, etc. and create a process to ensure consistency and efficiency

·  Work with brand marketing to identify new product positioning and content needs

·  Assist in creation of content development, as needed

·  Maintain a digital asset management solution to facilitate the distribution of copy, images, and video assets to internal and external parties

·  Ensure consistency of brand materials including messaging across sub-brands, consistent use of appropriate images by product type, and more

·  Input product copy and brand requirements into listing workflow

·  Review packaging design files through the product work flow to ensure content accuracy and brand consistency

·  Sales enablement – develop the sales tools that support the selling process of our new and existing products, and work closely with the SMD team to support presentation of new products to accounts

·  Support all product content related to gelighting.com and any sub-brand sites or micro-sites

·  Assist with trade show preparation and execution to launch products to national markets
Qualifications/Requirements

·  Bachelor's degree in marketing, communications or related field from an accredited university or college

·  Minimum of 1 year of marketing experience
Desired Characteristics

·  Product marketing experience

·  B2C marketing experience

·  Ability to remain agile and embrace change

·  Can present ideas clearly and concisely

·  Strong oral and written communication skills

·  Strong relationship building and leadership skills

·  Strong project management skills

·  Ability to manage multiple projects simultaneously

·  Ability to learn new tools quickly and efficiently

·  Must be proficient in Microsoft Excel
About Us

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.Learn More about GE

At GE Lighting, we’re bringing the future to light through a new generation of lighting that is as different from Edison’s first light bulbs as smartphones are from the first telephones. We’re innovating ultra-efficient, high-quality and affordable LEDs for every socket and every room in the home. Plus, we’re unleashing the ultimate living experience through a suite of connected lighting products that enable homeowners to do more, be better and connect simply.

C by GE/Connected:

GE’s C by GE brand unleashes the ultimate living experience through a suite of connected products that enable homeowners to do more and be better. Part of the GE Lighting portfolio, C by GE products build on the company’s century of innovation, invention and imagination at work. Our deep understanding of the home and our expertise in the connectivity of things results in simple, connected designs to help people thrive.

In the US, GE continues to be the most recognized, respected, trusted and preferred lighting brand.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening.
Primary Country

United States
Primary State/Province

Ohio
Primary City

East Cleveland