Marketing Campaign Manager

Job description

Job Number

2813312

Business

GE Oil & Gas

Business Segment

Oil & Gas Commercial

About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE Oil & Gas fuels the future. We push the boundaries of technology to bring energy to the world. We are inventing the next industrial era in the oil and gas sector. In our labs and factories, and in the field, we constantly push the boundaries of technology to solve today's toughest operational & commercial challenges. We have the skills, knowledge and technical expertise to bring together the physical and digital worlds to fuel the future. GE Oil & Gas is a “fullstream” company, working from exploration and production to downstream. A $19 billion leader designed for a world of complex resources. The deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more GE Oil & Gas can help.

Through project management expertise and technology innovation, we work to help lower costs, make things faster, simpler and more productive for our customers.

In today's era of complex resources, the deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more we can help. The GE scale helps us bring new solutions to market quicker to help our customers adapt to the industry's changing environment.

We go where you go and operate side-by-side in 120 countries. The closer we are to our customers, the quicker we can anticipate and solve their challenges.

We're at work today, to ensure the next generation is equipped and empowered to go further and deeper, helping to
fuel the future.

Follow GE Oil & Gas on Twitter @GE_OilandGas .
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Posted Position Title

Marketing Campaign Manager

Career Level

Experienced

Function

Marketing

Function Segment

Market Intelligence

Location(s) Where Opening Is Available

United States

U.S. State, China or Canada Provinces

Texas

City

Houston

Postal Code

77041-2001

Relocation Assistance

Yes

Role Summary/Purpose

The Marketing Campaign Manager focuses on driving effective global marketing campaigns at the regional level that lead to pipeline growth. The Marketing Campaign Manager will plan, create, and execute marketing campaigns for GE Oil & Gas, Digital Solutions. In this role, a strong knowledge of marketing automation will be necessary to coordinate campaign design and follow-up, along with expertise in campaign management and lead management.

Essential Responsibilities

Responsible for reporting on the performance of the various programs such as email performance, pipeline contribution, conversion and sales impact. The role will also partner and collaborate with Marketing, Sales, Operations and IT resources.

In the role of Marketing Campaign Manager, you will:

·  Create and execute strategic marketing campaigns that engage, educate and retain customers, drive demand, and support revenue and business goals

·  Build and manage campaign calendar, deliverables and deadlines along the marketing value chain

·  Plan, design, and execute email marketing, webinar and other campaigns using Marketo

·  Ensure all leads are being tracked, scored and routed appropriately

·  Coach the Inside Sales team that responds and qualifies each new lead via phone or email. Partner on script development and value prop validation

·  Manage partner execution arm to import all leads from external programs and build weekly reports on the success of each program

·  Use campaign data to drive sales engagement and business learning

·  Glean insights from plan and actual campaign data and drive improvement in execution process and tactic selection

·  Establish self as system expert in marketing automation lead generation program design & execution providing best practice consultancy to Field Marketing & marketing automation colleagues on program, asset, nurture creation & execution

·  Research and test application of best practice techniques to improve email deliverability, response rates & overall MA program effectiveness

·  Review and approve all web forms to ensure field accuracy and correct data flow

·  Investigate and implement new processes, technologies, services and/or vendor solutions that complement Marketo and enhance the capabilities and effectiveness of marketing organization

·  Define business success factors

·  Develop product positioning and messaging for the various buyer personas that differentiates GE's product offering from that of the competition

·  Continually analyze and measure performance of campaigns and modify structure to optimize results, maximize registrations and drive revenue generation

·  Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness

·  Effectively communicate plans and metrics regularly to marketing, product management and sales leadership

·  Ensure availability of the right tools for enterprise and commercial sales team teams, so they are equipped to follow up on leads generated as required

·  Work with the appropriate team to ensure that marketing programs are accurately reflected on our website, and that all required lead acquisition components are fully in place

·  Provide subject matter expertise in the application of marketing automation practices to meet defined business goals

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

·  Marketo Certified Expert

·  Ability to create landing pages and email templates in Marketo and then implement them for specific programs

·  Working knowledge of Salesforce.com and reporting analytics

·  Experience leveraging social media to promote events and programs

·  Experience with programs such as content syndication, email purchases, and external webinars

·  Excellent communication and presentation skills

·  Ability to work and act independently and as part of a team

·  High level of energy and enthusiasm with the ability to thrive in a rapidly changing environment

·  Experience with planning, leading, and performing change management, communications, and training activities

·  Excellent written and verbal communication skills and ability to interface and influence at all levels in the organization

·  Excellent interpersonal, presentation and facilitation skills with ability to communicate at all levels of the organization

·  Demonstrated ability to excel in a global matrix organization

·  Strong leadership skills and demonstrated experience leading teams to obtain results without direct report authority

·  Analytic, creative and business focused problem solver

·  Ability to learn and define business processes and operationalize via supporting technology

·  Highly self-motivated contributor who works well as an individual and within a team environment

·  Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with GE Oil & Gas!

Desired profile

Qualifications/Requirements

·  Bachelor's degree in Marketing or Business from an accredited college or university

·  Minimum 3 years of experience in Marketing Operations, Direct Marketing, Database Marketing or a combination including minimum 2 years of experience using / administering a marketing automation platform, experience implementing, using and troubleshooting marketing automation technology and Sales CRM experience

Eligibility Requirements:

·  Ability and willingness travel up to 20% of the time, as required