Intern, Global Brand Marketing

Job description

2915439
City

New York
Career Level

Co-op/Intern
Relocation Assistance

No
Business

GE Corporate
Business Segment

Corporate Business Innovations
Function

Marketing
Country

United States
U.S. State, China or Canada Provinces

New York
Postal Code

10017
Role Summary/Purpose

The Global Brand Marketing team is responsible for all GE brand creative, media strategy and execution. In this role, candidate will work directly with the head of Social Media Marketing and help provide innovative thinking on how to disrupt (for the better!) GE’s current communications channels to drive better engagement and interaction.
Essential Responsibilities

This is a strong communicator, with the imagination of marketer, who has interest in identifying, flexing and adapting digital tools to capture and engage an audience. This includes identifying the right social, mobile, and other emerging startup technologies for engagement. The successful candidate will also be responsible for running internal communications rhythms with key cross-functional and business stakeholders as well as assisting with budget management. 

• Managing communication rhythm with related GE divisions and partner agencies 
• Supporting campaign execution 
• Proactively identifying and evaluating media trends and emerging tech opportunities
• Communicating daily and weekly analytics highlights/program changes with stakeholders 
• Support on GE’s social strategy and account maintenance

Qualifications/Requirements

• Currently pursuing a bachelor's degree 
• Demonstrated ability to understand and synthesize information related media and creative execution 
• Ability to Proficiency with Microsoft Office Suite including: Word, Excel, PowerPoint, and Outlook

Desired Characteristics

• Interest in marketing, media, and social landscape, new platforms and publishers 
• Natural curiosity about relevant media landscape, with specific focus on live media 
• Ability to manage and communicate priorities among multiple business stakeholders and agencies 
• A self-starter able to multi-task while maintaining attention to detail

About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.