PPC Executive/ Senior PPC Executive

Job description

PPC Executive / Senior PPC Executive

Piccadilly, London

Marketing operations

Gamesys is a fast growing and multi-award winning online gaming company with over 900 staff. An opportunity has recently arisen to join our highly successful and growing in-house Pay Per Click marketing team as a PPC Executive / Senior PPC Executive based in Piccadilly Circus, London. The successful candidate will report directly to the Head of PPC and be responsible for the management and growth of several PPC marketing accounts/campaigns costing over £100K per month. The main aim of these campaigns will be to generate as much profit as possible for the company.

The brands the PPC marketing team advertises for are currently:

• Virgin Games
• Jackpotjoy
• Heart Bingo
• Star Spins
• Botemania

But these are continually growing. Your role as a PPC Executive / Senior PPC Executive will cover some of these brands.

This is a very hands-on role which will require initiative and drive. Training in PPC marketing will be provided, but you will also be expected and encouraged to take ownership of your own learning to continually improve yours and the team’s skills. The successful candidate will have a strong sense of responsibility and pride in their work as well as an analytical, logical and results driven approach.

Fairly unique to Gamesys, you will also have access to a large and talented in-house marketing design team who can create and amend PPC landing pages within short timeframes, allowing you to test new creative ideas quickly.

Responsibilities depending on your level:

• Managing multiple high value in-house PPC marketing campaigns covering several brands
• Continually optimising campaigns to generate as much profit as possible
• Analysing data to spot trends in performance and acting upon them
• Continually AB testing and analysing adverts and landing pages to find out what works best
• Building new PPC marketing campaigns in Google AdWords and Bing Ad
• Researching new keywords and themes to test
• Creating landing page and banner briefs for the in-house design team
• Creating compelling adverts to maximize PPC marketing performance
• Linking up your PPC campaigns with TV and Radio advertising
• Conducting competitor research
• Recommend process improvements
• Advertising Apps on Apple iOS and Android devices
• Using Maxymiser to aid with testing
• Running daily reports
• Assisting with the handling of purchase orders and invoices when necessary
• Reporting on the performance of campaigns to other teams
• Assisting with other miscellaneous tasks related to the role

Key Skills:

• 2:1 Degree or above (Economics, Marketing, Advertising, Maths or similar)
• Technical and analytical mind-set
• Must be good with numbers
• Very strong attention to detail
• Ability to write enticing ads and stick to brand guidelines
• Excellent English and communication skills
• Good problem solver
• Works well in a team environment
• Good MS Excel skills
• Enjoy working on large and challenging datasets

Desirable:

• Experience of using Google AdWords and Bing Ads
• Digital marketing experience
• Experience in the online gaming / gambling industry
• Google Analytics knowledge

Benefits:

• Competitive salary dependent on experience
• Additional half yearly bonus subject to performance
• 25 days annual holiday
• Subsidised gym membership
• Subsidised private medical insurance
• Pension plan
• Life assurance
• Quarterly work party

About Us

We are on a mission to become the world’s most entertaining online gaming company. It all started with Jackpotjoy but along the way we have grown into the award-winning team of designers, developers and operators behind some of the leading gaming sites and apps including Virgin Games, Sun Bingo, and Caesar’s Casino. But, we haven’t stopped there... we’re also behind Bingo Lane, Jackpotjoy Slots and other great free-to-play games.

Born in 2001 with just a handful of developers, we are now over 900 employees strong across 7 group offices worldwide with our headquarters in Central London. Over 24 million players enjoy our 258 games, generating on average 6,028 chat messages every 15 minutes!

Whether it be through the awards we've won for innovation in Bingo and Slots, our commitment to using cutting edge technology, or simply our passion to innovate, thrill, and surprise, Gamesys constantly pushes the boundaries to be the best in class.

Our culture is visible everywhere. Visit our reception - you’ll find sweets and a giant monkey, in the design team a giant red lamp and the latest quad core mac pros; the breakout areas a Gamesys pool table and fridges full of beer, wine and soft drinks. In the meeting rooms you might find grass instead of carpet, in the summer you’ll meet all our families together for a celebration and in the winter you can find Mexican wrestlers or circus acts roaming around. Weekly social and sports events give you the opportunity to stretch both your mind and body, whether it be getting involved in a meetup or brownbag session, playing in the poker tournament or joining one of the many sports teams. But our culture is not just in what you can see it's in everything we do, we're hard workers and we get stuck in. We have fun, making fun and our vision is to invent, play and discover together, to craft experiences that thrill our players and rock the world.

Application

To apply please send through your Cover Letter and CV.