Affiliate Executive

Job description

The Role

You will be part of the growing affiliate team providing operational support to ensure the smooth running of the channel. You will be responsible for full affiliate administration including payments, purchase orders, website maintenance and the monthly newsletter.

The Responsibilities

• Full execution of affiliate payments on a monthly basis. Keep track of monthly affiliate spend on a separate sheet vs. NGR to be able to keep the 30% margin. Check payment sheet with affiliate managers before sending it off to finance.
• Accurately record all purchase orders/bookings, affiliate costs, bonus and promotional costs and other expenditure and report on a weekly or periodic basis. Ensure affiliates are rewarded appropriately.
• Full maintenance of the Gamesys Affiliate website making sure that content is fresh, promotions are up-to-date. Constant optimisation of the site using the Gamesys Affiliates analytical tool to ensure that number of unique visits along with affiliate registrations are growing.
• Full management of monthly newsletter and Social Media strategy for affiliates. Keep newsletter informative about Brand promotions.
• Work with the creative and web operations teams to design and deliver creative assets to optimise affiliate marketing opportunities.
• Work with copywriters to ensure key messages meet the legislation requirements and brand guidelines, liaise with the legal team to ensure Terms and Conditions are up to date.
• Maintenance of Income Access Marketing Tools- making sure that latest promotional materials are up in the system and old promotional material is replaced by these.
• Helping affiliate managers with KPI-s: monitor affiliate performance on each platform with the help of Market-ace reports and those prepared by BI. Provide affiliate managers with weekly reports based on their requirements.
• Monitor affiliate applications in Income Access and maintain affiliate Inbox flagging emails sent to affiliate managers and looking after customer service and small affiliate enquiries.
• Constant monitoring of competitor sites and providing affiliate managers with competitor analysis. Register on other bingo/ slot sites to see their retention- identify our strength in CRM and also identify possibility for improvement not only within the affiliate channel but also on the CRM, mobile, PPC or any other digital marketing channels.
• Utilise all available tools within Income Access/ Trade Doubler/Campaign manager /Cognos/Customer service tool systems to optimise affiliate marketing effectiveness; ensure that the configuration and day-to-day management of affiliate promotions, bonus codes etc. are accurate, up-to-date and cost effective.
• Help the New Jersey office when operational support is required.
• Attend affiliate conferences, participate in meetings and learn about affiliate needs expressed face to face. Learn about how they acquire traffic and what are the pitfalls and benefits of their traffic types for us. Learn about incentive and non-incentive sites and about the commercials that can be assigned to each traffic type.

Key Skills

• Positive and proactive attitude
• Proficient in Microsoft Office
• Creative
• Good communication and writing skills, proficient in written and spoken English
• Strong people skills
• Strong grasp of numbers with good analytical, reporting /excel skills
• Process driven

Desirable

• Knowledge of the online gaming industry
• Affiliate marketing experience
• Knowledge of/experience in media buys, tenancy deals
• Existing network of affiliate contacts

Mice & Dice

Mice & Dice Ltd is a wholly owned subsidiary of the Gamesys Group, based in Piccadilly Circus, London with a branch office in Newcastle Under Lyme. Working with our group companies based in the UK, USA, Malta and Gibraltar, Mice & Dice has created a broad portfolio that appeals to a much wider audience than traditional 'card and table’ game casino players. We provide all the necessary marketing, promotions, back office systems, reporting and customer support to maintain and run a successful gaming channel.

About Us

We are on a mission to become the world’s most entertaining online gaming company. It all started with Jackpotjoy but along the way we have grown into the award-winning team of designers, developers and operators behind some of the leading gaming sites and apps including Virgin Games, Sun Bingo, and Caesar’s Casino. But, we haven’t stopped there... we’re also behind Bingo Lane, Jackpotjoy Slots and other great free-to-play games.

Born in 2001 with just a handful of developers, we are now over 900 employees strong across 7 group offices worldwide with our headquarters in Central London. Over 24 million players enjoy our 258 games, generating on average 6,028 chat messages every 15 minutes!

Whether it be through the awards we've won for innovation in Bingo and Slots, our commitment to using cutting edge technology, or simply our passion to innovate, thrill, and surprise, Gamesys constantly pushes the boundaries to be the best in class.

Our culture is visible everywhere. Visit our reception - you’ll find sweets and a giant monkey, in the design team a giant red lamp and the latest quad core mac pros; the breakout areas a Gamesys pool table and fridges full of beer, wine and soft drinks. In the meeting rooms you might find grass instead of carpet, in the summer you’ll meet all our families together for a celebration and in the winter you can find Mexican wrestlers or circus acts roaming around. Weekly social and sports events give you the opportunity to stretch both your mind and body, whether it be getting involved in a meetup or brownbag session, playing in the poker tournament or joining one of the many sports teams. But our culture is not just in what you can see it's in everything we do, we're hard workers and we get stuck in. We have fun, making fun and our vision is to invent, play and discover together, to craft experiences that thrill our players and rock the world.