Email Marketer

Job description

We are currently looking for a:

SENIOR EMAIL MARKETER (FULL-TIME)

GameHouse is the number one appreciated easily accessible games platform for women. Our gamers have access to an enormous library of premium casual games, and can either play games for free or subscribe to play the entire catalog, whenever and wherever they want. We strive to constantly improve our GameHouse offering to become the premium destination for female casual gamers.

Almost half of the online population play online games. That’s 700 million people. We believe that there has never been a better time in casual gaming than today: more people are gaming than ever before, our subscribers love us and we have great games franchises to build off from.

GameHouse is a rare casual games publisher that invests in its own studios to create memorable and highly differentiated gaming experiences. Amongst our top game franchises is Delicious, a hugely successful game saga that launched its 11th avatar recently and has a mass following of ultra-loyal fans.

To grow our business we put our customers first! On a daily basis we serve a large group of very loyal and engaged customers throughout the world on Zylom.com and GameHouse.com. Every fortnight we invite them into the office so we are able to speak to them face to face to discover their worlds.

In an agile, flexible and companionable team you will be working together with another email marketer to send newsletters to our Zylom and GameHouse player base in 8 different languages. You will spend most of your time on executing and further refining our email marketing strategy, resulting in newsletters that are more personalized and suit each player perfectly, as the logic in the newsletters is set up in such a way that the content of the newsletters depends on the user’s playing and purchase behavior. These newsletters will be more acquisition-, conversion- or retention-focused, dependent on your specific target audience. You identify opportunities based on quantitative data and on qualitative player input, and continuously improve  the newsletters further. You will be working in our Eindhoven or Utrecht office (the Netherlands).

-          Make sure the standard newsletters are set up, tested and sent in time.

-          Monitor the deliverability and other KPIs of sent newsletters and act upon it if needed

-          Bring our email marketing strategy to a next level by getting a good understanding of what our players want, and execute on that, e.g. by setting up more personalized newsletters for different player segments that fulfill their needs, in such a way that they can be sent on a recurring based without needing (many) manual resources.

-          Test and further improve all newsletters based on quantitative and qualitative data.

 Your profile:

The ideal candidate for this position combines a passion for results, ideas and customer care. You have experience with email marketing, you know how to get emails out the door quickly, but you also know how to bring our email marketing strategy to a next level and are able to execute on that consequently. And of course, you love casual gaming!

-          Relevant education on at least Bachelor’s level

-          Minimum of 3 years relevant working experience in email marketing

-          Experience with Responsys is a plus

-          Strong HTML and CSS skills

-          Strong problem solving abilities, including technical problems

-          You’re able and willing to work on both a strategic and operational level

-          You feel responsible for taking the lead in creating a flawless email experience for our players

-          You’re quick and you’re not stressed out easily at all

GameHouse is a unique employer, with an informal atmosphere and good secondary working conditions. You are part of the young, passionate 100+ strong European team, with offices in Eindhoven, Barcelona and Alicante.

• Customer focus is paramount. “Are our customers happy?” is the only question we manage to, not turnover or financial goals. Because we believe that keeping our customers happy will translate into all topline/bottom-line metrics over time.


• Our customers are ultra-loyal and very passionate about our games. Visit our Facebook page https://www.facebook.com/DeliciousGames to discover our growing community.


• As a profitable and independently managed concern, we enjoy a high level of autonomy to create delightful experiences for our customers.


• We have short lines, quick decision making and a completely flat organization: you can make the difference yourself from Day 1.


• 
  Other perks:
  
  
  • Competitive salary, contributory pension, profit sharing,
  
  
  • Free lunch, fruit and snacks, Friday afternoon drinks at our own bar, and a company event 4 times a year.
  
  
  • 
    Easily accessible by public transport (5 minute walk from Eindhoven or Utrecht Central Station)
    
  
  
  
  

Are you interested to start working for the world leader of online games? Send an e-mail with your CV and motivation letter to Femke Keldenich  femke.