Associate Manager, Affiliate & Programmatic
St Petersburg, USA
Job description
Overview
The Foot Locker North America Paid Media team is looking for a strategic and creative Associate Manager to join the Champs Sports North America Media team. The Associate Manager is responsible for handling day-to-day strategy of the Champs Sports US & CA Affiliate programs while also assisting with big picture planning and innovating the channel with the Director of Media for Champs Sports.
The Associate Manager will ensure that best practices are followed when providing recommendations to internal stakeholders across our various portfolios of brands.
Responsibilities
· Co-Own and develop affiliate marketing strategy, leveraging data to drive action and growth across both Champs Sports US & CA.
· Define holistic affiliate marketing strategy to meet/excel goals in areas such as growth in irevenue, iROAS, customer acquisition/retention, and qualified traffic.
· Establish, build, and maintain relationships with current, and new affiliates, including loyalty, buy now pay later sites, coupon sites, and bloggers/influencers.
· Research, evaluate, and test new technologies, and opportunities within affiliate/partner landscape.
· Manage multi-million-dollar budget, including the development/negotiation of commission structures, forecasting budget performance, KPI Development, and communicating results.
· Drive KPI Development, and internal reporting against goals, forecasts, results, and challenges.
· Ensure teams’ consistent KPI usage, tracking, and definitions.
· Present accurate, and timely results to senior management, and other stakeholders
· Ensure partners are compensated according to contractual obligations and guidelines
· Assist with managing the agency and team’s deliverables on objectives and performance monitoring
· Serve as primary affiliate contact for agency for day-to-day questions
· Effectively communicate performance and strategic direction
· Formulate and execute new tactics
· Launch, monitor and optimize multiple simultaneous campaigns ensuring efficiency and goal effectiveness
· Proactively identify issues, perform QA, troubleshooting, and make any necessary changes
· Assist with developing new technology/capabilities with Network/Platform team to drive business needs
· Work across several departments including Integrated Media, Data team, Finance, Legal, Media Analytics, Content + Creative, and Brand Teams
· Support analytical practices to verify business impacts
· Support Vendor Supported Media campaigns when necessary
Qualifications
· Approximately 2 years of experience in Affiliate Marketing
· Hands on experience with an Affiliate Marketing Platform such as Impact (Preferred), Commission Junction, Linkshare, PepperJam, or Awin. Training in Impact will be provided.
· Have assisted with managing large scale budgets and making optimization recommendations based on performance
· Experience working with Bloggers in a digital capacity ensuring KPI deliverables are met
· Creative thinker who can develop strategy/tactics
· Interest in Running is a bonus
At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
· Cameras must be on for all virtual interviews.
· AI tools are strictly prohibited during interviews or assessments.
We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.
Benefits
The annual base salary range is $65000-$73000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits :
· Employee Discount
· Paid Time Off
· Medical | Dental | Vision Coverage
· 401(k) | Roth 401(k)
· Stock Purchase Plan
· Life Insurance
· Flexible Spending Account
· Opportunities for Advancement
· Tuition Reimbursement for Qualified Courses
· Strong Company Culture
· Employee Resource Groups