Analyst, Media & Acquisition

Job description

Overview

This role is HYBRID out of St. Petersburg, FL.

 

We’re seeking an Analyst, Media & Acquisition, who is passionate about digital marketing, data, and customer acquisition. This role supports the planning, execution, optimization, and measurement of paid media initiatives designed to drive awareness, traffic, customer acquisition, and revenue growth.

The Analyst will partner closely with internal marketing stakeholders, creative teams, analytics partners, and external agency partners to deliver efficient, full-funnel media campaigns. This role plays a key part in ensuring media investments are optimized to achieve business objectives while maintaining operational excellence and strong cross-functional collaboration.

Responsibilities

 

Media Strategy & Execution

·  Support the development and execution of paid media strategies across digital channels including paid social, search, display, video, affiliate, and programmatic media.
·  Assist in launching, monitoring, and optimizing campaigns to improve performance against key business objectives.
·  Partner with agency teams to ensure campaigns are executed accurately and aligned to strategic goals.
·  Support campaign briefing, trafficking, creative delivery, QA, and optimization processes.

Performance Measurement & Insights

·  Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and return on investment.
·  Analyze media performance data and provide actionable insights to stakeholders.
·  Support weekly, monthly, and quarterly reporting processes.
·  Utilize internal analytics tools, agency reporting, and customer data to drive recommendations.

 

Stakeholder Partnership

·  Collaborate with brand marketing, creative, merchandising, analytics, finance, and e-commerce teams to support campaign objectives.
·  Communicate campaign updates, performance results, and optimization recommendations to internal stakeholders.
·  Support alignment between media investments and broader business priorities.

Operational Excellence

·  Maintain campaign documentation, budget trackers, purchase orders, and forecasting tools.
·  Perform quality assurance checks and proactively identify campaign issues.
·  Support process improvement initiatives that increase efficiency and scalability.

Industry & Channel Expertise

·  Stay informed on digital media trends, platform updates, consumer behavior, and industry best practices.
·  Participate in training and knowledge-sharing opportunities to continuously expand channel expertise.
Qualifications

 

·  Bachelor’s degree preferred or equivalent professional experience.
·  1+ years of experience in digital marketing, media, advertising, analytics, or a related field.
·  Familiarity with paid media channels and digital marketing fundamentals.
·  Familiarity with analyzing KPIs.
·  Strong analytical and problem-solving skills.
·  Experience of working with multiple stakeholders and cross-functional teams.
·  Proficiency in Microsoft Excel and presentation tools.
·  Strong communication, organization, and project management skills.

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

·  Cameras must be on for all virtual interviews.
·  AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $50000-$60000 / year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits :

·  Employee Discount
·  Paid Time Off
·  Medical | Dental | Vision Coverage
·  401(k) | Roth 401(k)
·  Stock Purchase Plan
·  Life Insurance
·  Flexible Spending Account
·  Opportunities for Advancement
·  Tuition Reimbursement for Qualified Courses
·  Strong Company Culture
·  Employee Resource Groups